Leading Game Retailers Play N Trade and Dimension Games Merge
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Leading Game Retailers Play N Trade and Dimension Games Merge

SAN CLEMENTE, CA--(Marketwire - Mar 23, 2012) - Now there are even more reasons and more locations for gamers to celebrate a big win! California based Play N Trade Video Games International Inc. is pleased to announce a merger with Canadian based Dimensions Games Corporation along with its existing stores located in Quebec operating under Dimension, Dimension Express and Game Buzz brands. Dimension Games Corporation will now be known as Play N Trade Canada and will support and develop Canadian franchisees.

Both chains have a track record of developing an environment focused on delivering the best experience for gaming fans on both sides of the border. Both chains are recognized as providing an experience where the gamer comes out winning. These stores are unique in their industry in that they provide tournaments, try before you buy shopping, a broad selection of the hottest titles and devices, even retro and collectors' games. The stores are operated by local franchise owners that are passionate about making their stores the premier destination for all things gaming.

The leadership teams of both organizations saw an opportunity to offer to all their customers the best practices and programs deployed currently by both brands. Dimension Games has developed advantageous online programs for customers and store owners, an innovative inter-store inventory transfer program, a robust in-store gaming pay for play platform, and a mature game rental model. Play N Trade has a growing repair business, franchise support structure, vendor and partner support, and leading market positioning that will be the basis of growth for all stores.

The merger further cements Play N Trade's dominance as the second largest chain of video game stores in North America and the largest franchisor in the booming video game space globally. The full integration of both companies will take place over the next few months and all new stores opened in Canada will all showcase the Play N Trade signage, branding and innovative store layout.

Play N Trade's President Sean Finnigan states, "I could not be happier with the merger of Dimension Games. Dimension's systems are both innovative and complementary to the current Play N Trade offering. This merger is about growth -- value for partners, increased focus on our Canadian operations, enhanced products and services for customers, and new opportunities for franchise owners."

Martin Tardif, Vice President of Dimension Games, is equally enthusiastic about the merger. Tardif stated, "We recognize that this transaction adds an incredible amount of value for our organization, our franchisees and our loyal customers in Québec. Our customer base will now have access to additional benefits like exclusive gaming content, international tournaments, enhanced repair services, and a VIP rewards program. This transaction will allow us to develop new revenue streams for our franchisees and further position our company to be the world leader in our remarkable industry."

About Play N Trade

Play N Trade is the largest video game retail franchise worldwide. The company provides training, support and marketing systems to its independent store owners, who in turn provide a video-gaming experience for their local fan base. Play N Trade provides a complete solution for all gaming needs and integrates heavily into the local communities it serves. Play N Trade customers can try any video game before they buy, participate in local and national tournaments, have their consoles and games repaired, as well as buy, sell and trade video games. Many customers say simply "This is the best store I have ever been to!" Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.



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