Papa Bello Enterprises Kicks Off the Season with Letter to Shareholders

Aggressive kick-off planned for Papa Bello Enterprises under management leadership of Jim Wheeler and the strong executive team.

CORONA, Calif., March 22, 2012 // PRNewswire // -- Papa Bello Enterprises (Pink Sheets: PAPA) is kicking off an aggressive re-launch with this letter to shareholders from CEO Jim Wheeler.

"To all of my colleagues and investors:
When we acquired control of Papa Bello Enterprises, we had a goal in mind. That goal was to launch a number of organizations that would move the needle across the food, marketing and advertising industries. Our goal is to create a better distribution model, sales process, healthier lifestyle, and allow consumers to customize their shopping experience, while improving sales for partner companies. We have three brands that do just that, and I believe that we are now ready to deliver.

First, let's discuss Mama's Direct, Inc. (MDI). The goal of MDI is to "Revolutionize how and what we eat." Because everyone needs to eat and not everyone has time to cook healthy, delicious meals, our goal is to make it a snap to quickly eat right. Through our patented Pasti Perfetto Water Oven and foods developed by strategic partners, customers can have a reasonably priced meal ready for their entire family in just a few minutes. MDI will use a direct sales force, retail, franchising, and a Multi-Level Marketing (MLM) business model to sell our high quality food and food related products. This business model accelerates acceptance across the customer base because those selling are consumers who love the product and have chosen a path to sell the product. Our early meetings with prospective customers throughout the world have turned skeptics into supporters and many couldn't believe that we fed a hundred people in attendance in only minutes.

Blow Me Away Media is our second line of business that assists manufacturers, distributors and retailers in marketing, gaining customers, education, training, sales and after sales service. It is a LIVE interactive solution that allows us to place the expert in the retail location in a very real way using a centralized video call center. BMAM has developed a custom hardware and software solution in what we call PODS (Point of Decision Systems) and the LIVE Assistant and LIVE Sales modules have been tested in the marketplace for over 4 years with great success in stores such as Best Buy and with retailers such as West Coast Customs. Any product can be sold anywhere with a BMAM POD using live remote sales people, allowing businesses to mobilize to new locations and grow sales by quickly answering customer questions as they stop to examine the display.

Limited Edition Ink uses powerful augmented reality (AR) to sell products. Throughout the world there are thousands of events each day generating billions of dollars for the vendors that have the unusual and trendy products and services. Our products are the perfect fit for Theme Parks, Fairs, Corporate and Private Events. We engage the event visitor by allowing the visitor to see them using or wearing the product we are selling and then we drop-shop the item to them. Visitors are excited and want to share with friends and family on social networks and file sharing platforms, thus propagating the exposure.

Our 2012 will be filled with exciting days, many announcements, and a growth curve that will surprise everyone. I'll update you on our progress as we become fully compliant on OTC Markets and hit our milestones of growth as I can. Thank you for being part of Papa Bello.

About Papa Bello Enterprises

Founded in 2005, and based in Corona, CA, Papa Bello Enterprises (PINK Sheets: PAPA) owns and operates a diversified group of companies as majority owned subsidiaries. In addition, Papa provides expansion tools and operational support services to growth-stage businesses. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service.

Forward-Looking Statements Disclosure

This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.

SOURCE Papa Bello Enterprises

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