Get A Blast of Asian Flavors at Asiana Grill Yoshinoya

Yoshinoya America, Inc.’s New Restaurant Concept Opens in May 2012 in Fullerton, California

TORRANCE, Calif.--(BUSINESS WIRE)--Yoshinoya America, Inc. announces the launch of Asiana Grill Yoshinoya where customers experience a blast of exotic Asian flavors put together the way they like it. The new restaurant concept of fast-casual dining centers on the customer combining a rich selection of menu styles, sauces, proteins, and sides to create the perfect blend of Asian flavors.

“We are excited to take this bold step, and move forward to expand the Yoshinoya brand and reach new markets.”

The Asiana Grill Yoshinoya create-your-own menu concept is a departure from the meal-in-a-bowl service for which Yoshinoya is famous. The exhibition style open kitchen allows customers to watch Asian dishes cooked fast and fresh before their eyes. Depending on the protein choice selected by the customer, dishes are prepared either teppanyaki style or yakitori style. Customers can also choose their meal to be served on a plate, as a soup, a salad, or on a bun. The rich, distinct flavor of each dish, which customers will savor in every bite, comes from the unique Asian sauces Yoshinoya has created exclusively for Asiana Grill Yoshinoya. A Yoshinoya customer favorite, the signature Beef Bowl®, will be also be joining the Asiana Grill, Yoshinoya menu. Cooked fresh on the grill, Asiana Grill Yoshinoya’s dishes are nutritious, healthy, and low in fat.

Yoshinoya America, Inc., a leading quick-service restaurant chain with franchises in California and Nevada has assembled, for this launch, a brilliant team led by Executive Vice President, Manuel Villarreal. Villarreal says, “We are excited to take this bold step, and move forward to expand the Yoshinoya brand and reach new markets.”

The launch of our first of many planned locations, located at 450 North State College Blvd, Fullerton, California, is scheduled for May 2012. By 2013, Yoshinoya expects to make the new concept available for franchising.

About Asiana Grill Yoshinoya

Asiana Grill Yoshinoya offers customers a blast of Asian flavors put together they way the customer likes it. It provides a nutritious and fresh Asian-style cuisine with a selection of unique and authentic Asian flavors. United States operations are headquartered in Torrance, California. For more information on Asiana Grill Yoshinoya, email


Alison Graham, 310-494-1554



Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with Blue Coast Burrito. Blue Coast is an ideal fit for experienced operators...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)