Green Partnership for Good Earth Coffeehouse & Bakery

Good Earth raises funds for the Nature Conservancy of Canada (NCC)

CALGARY, ALBERTA--(Marketwire - March 26, 2012) - Good Earth Coffeehouse and Bakery, an environmentally responsible chain of specialty coffeehouses, is partnering up with the Nature Conservancy of Canada (NCC), to raise funds for the organization. NCC is the nation's leading private land conservation organization, working to protect our natural areas and the plants and animals they sustain.

Starting March 29th and throughout the month of April, customers of Good Earth can make a donation to NCC at any Good Earth coffeehouse. People making their donations on April 22 (Earth Day) and April 23, will receive a free cup of coffee or tea, as a "Thank You" for sharing Earth Day with Good Earth and NCC.

"Since 1991, Good Earth has made environmental responsibility a part of its mission and partnering with the Nature Conservancy of Canada (NCC) is a natural fit for Good Earth," says Nan Eskenazi, Co-Founder, Good Earth Coffeehouse and Bakery. "We are honored to be supporting NCC, who is working to protect valuable natural areas throughout Canada. We encourage everyone to come in and make a donation during the month of April."

Other activities taking place include:

  • During the month of April, customers are encouraged to "like us" on Facebook, post their environmental pledge for 2012 and can win an earth friendly gift basket.
  • On April 22 (Earth Day) and April 23rd - Good Earth locations will give a free cup of coffee or tea for every customer's donation to NCC. Customers are encouraged to bring in their travel mugs.
  • Good Earth is issuing a corporate challenge: Any company that donates over $1000 to the corporate challenge during the month of April will be entered to win a catered lunch for 20 people, courtesy of Good Earth. Make the cheque out to the Nature Conservancy of Canada and send them to Good Earth Corporate (4020 - 7th Street SE, Calgary, AB T2G 2Y8)

About Good Earth Coffeehouse and Bakery

Good Earth is a network of specialty coffeehouses with 35 locations throughout Alberta, British Columbia and Saskatchewan. With a reputation for excellence, the company has long been known for its premium-brewed coffee, espresso-based beverages and wholesome food. Good Earth has focused on creating a unique experience for customers through the combination of a distinctive coffeehouse environment, a passion for good food and social and environmental responsibility. It continues to expand the café network through franchising while maintaining its unique position and brand in the coffeehouse industry. www.goodearthcafes.com

About Nature Conservancy of Canada (NCC)

The Nature Conservancy of Canada (NCC) is Canada's leading national land conservation organization. We are a private, non-profit group that partners with corporate and individual landowners to achieve the direct protection of our most important natural treasures through property securement (donation, purchase, conservation agreement and the relinquishment of other legal interests in land) and long-term stewardship of our portfolio of properties. For more information, visit www.natureconservancy.ca.

Contacts:

Good Earth Coffeehouse and Bakery
Trish Mandryk
Marketing Director
403.294.9330, ext 231
Trish@goodearthcafes.com
www.goodearthcafes.com

Good Earth Coffeehouse and Bakery
Nan Eskenazi
Co-founder
403.294.9330, ext 223
nan@goodearthcafes.com
www.goodearthcafes.com

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