Candlewood Suites Extends Kalitta Motorsports Sponsorship for Another Two Years
March 27, 2012 // Franchising.com // YPSILANTI, Mich., – Candlewood Suites, IHG’s midscale extended stay brand, announced today it will rejoin Kalitta Motorsports in a two-year sponsorship as a major associate and primary sponsor for the team in the 2012 NHRA Full Throttle Drag Racing Series. Kalitta Motorsports is one of the most accomplished teams in the history of NHRA (National Hot Rod Association) Professional Drag Racing.
“Last season was Candlewood Suites very first sponsorship. Kalitta Motorsports is a fantastic partner and we have been so pleased with the results, the brand has decided to extend the sponsorship another two years,” said Del Ross, vice president, Americas Sales & Marketing, IHG. “This sponsorship drives business into IHG properties and delivers terrific awareness of the Candlewood Suites brand, which is perfect since many of their current guests are already racing fans.”
The Candlewood Suites logo will be prominently displayed on all four of the Kalitta Motorsports nitro-fueled, 8,000-horsepower, 300+mph race cars, including the Technicoat Top Fuel dragster driven by Doug Kalitta, the DHL Toyota Camry Funny Car driven by Jeff Arend, and the Tequila Patron Toyota Camry Funny Car driven by Rookie of the Year contender Alexis DeJoria. The primary sponsorship on the David Grubnic-driven Top Fuel dragster kicks off at the SummitRacing.com NHRA Nationals in Las Vegas, Nev., on March 30.
Candlewood Suites’ primary sponsorship on the Grubnic-driven Top Fueler will include four events in 2012 –
- SummitRacing.com NHRA Nationals, Las Vegas, Nev. – March 30-April 1
- O’Reilly Auto Parts NHRA Spring Nationals, Houston, Texas – April 27-29
- NHRA Dollar General Summer Nationals, Topeka, Kan. – May 18-20
- O’Reilly Auto Parts NHRA Nationals, Charlotte, N.C. – Sept. 14-16
“We are very excited to get our Candlewood Suites Top Fueler back on the track in Las Vegas,” Grubnic, a 49-year old native Australian and resident of Bozeman, Mont., said. “Our partnership with IHG and Candlewood Suites has been such a great fit and we’re thrilled to continue our outstanding relationship with them. We are honored to race for them this weekend and in the future.”
About Candlewood Suites
Candlewood Suites is focused on comfort, space and value. At more than 280 properties located throughout North America, guests find spacious studio and one-bedroom suites, each with their own fully equipped kitchen, large workspace, comfortable recliner, DVD and complimentary high-speed Internet access. The complimentary fitness center and guest laundry are open around the clock, and the Candlewood Cupboard® is open 24 hours for snacks, refreshments, entrées and other necessities on the honor system. Candlewood Suites hotels offer guests all of this at a very comfortable price. www.candlewoodsuites.com
About Kalitta Motorsports
Based in Ypsilanti, Mich., Kalitta Motorsports is a Top Fuel and Funny Car drag racing team in the NHRA (National Hot Rod Association) Full Throttle Drag Racing Series. The team was founded and is owned by drag racing icon Connie “the Bounty Hunter” Kalitta. For more than 50 years, Connie has been involved in the sport as a driver, tuner, and an owner. Kalitta Motorsports is one of the most successful teams in the history of auto racing with five world championships and over 50 national event titles in five different professional drag racing sanctioning bodies since it was established by Connie in 1959.
Jeff Arend drives the DHL Funny Car for the team. Connie’s nephew, Doug Kalitta, drives the Kalitta Air Top Fuel dragster entry while Dave Grubnic drives the team’s second Top Fueler under the banner of Kalitta Air as well. Connie serves as head tuner for all Team Kalitta entries. He is assisted by crew chief Jim Oberhofer and assistant crew chief Troy Fasching on Doug’s Top Fueler and by co-crew chiefs Jon Oberhofer and Nick Boninfante on the DHL Funny Car. Connie serves as crew chief on the Grubnic-driven racer with help from assistant crew chief James Riola.
Associate sponsors on Kalitta Motorsports’ race cars include Holiday Inn, Red Line Oil, Technicoat Companies, ROCKY Boots, OPTIMA Batteries, and Mac Tools.
For more info about Kalitta Motorsports including exclusive content such as videos, photos and more, please visit www.teamkalitta.com. Follow Us on Twitter: www.twitter.com/TeamKalitta. Like Us on Facebook: www.facebook.com/KalittaMotorsports. Check out videos about Team Kalitta on our YouTube Channel: www.youtube.com/user/TeamKalitta
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 63 million members worldwide.
IHG franchises, leases, manages or owns over 4,400 hotels and more than 658,000 guest rooms in nearly 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG expects to recruit around 90,000 new people worldwide across its estate over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.