Iconic 11-11 Opens 11th Restaurant in Greater Montreal Area: Canada's Pizza Chain Opens New Restaurant in Laval

TORONTO, ONTARIO--(Marketwire - March 28, 2012) - Pizza Pizza continues its Canada-wide growth initiative with the opening of an 11th restaurant in the Greater Montreal Area. Located at 662 boulevard des Laurentides in Laval, the new restaurant is the second to open its doors on the North Shore, and contributes to Pizza Pizza's objective of establishing a solid presence in Quebec.

Pizza Pizza made its first foray into the Montreal market through the Universities. McGill University was Pizza Pizza's first location back in 2000, followed shortly thereafter by Concordia University in 2002. After partnering with the Montreal Canadiens in 2007, concessions were opened throughout the Bell Centre. The first traditional restaurant would open a year later in 2008. Since then, the company has steadily built a solid network with over 100 employees, while also seeing a 15 percent increase in sales in the province.

"The outpouring of support and hospitality we have received from Quebecers has been tremendous," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Laval is a vibrant community that makes for a great location to expand our company. As we continue to grow in Quebec, we look forward to the many opportunities to come from this thriving market."

The franchise owners and Laval residents, Réda Begar and Habib Zelleg, share more in common than just their entrepreneurial ambitions. They both also possess solid business experience, high quality standards and a commitment to providing superior customer service. Having been in search for a franchise opportunity for some time, Mr. Zelleg credits Pizza Pizza's vast business potential and human approach as his deciding factor in joining the company.

Laval's newest location will feature the standard menu and store format seen at the other traditional Pizza Pizza locations across the country. The 1,500 square foot store seats approximately 10 people. A total of 12 employees will staff the new location in variety of positions including kitchen staff and delivery drivers.

For more information or to learn more about franchising opportunities, visit the "Corporate" tab at www.pizzapizza.ca or call 514-294-3983.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, Italian sandwiches, chicken wings, chicken bites, family-sized pasta, shrimp and salads. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.


Valerie Marcoux
Torchia Communications
514-288-8290 ext. 214



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