March 28, 2012 // Franchising.com // Sarasota – Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning are the three featured home services brands, owned by Clockwork Home Services, featured in AMC’s newest unscripted series, “The Pitch” from the producers of “Undercover Boss,” and “Project Runway”.
The series chronicles the high stakes and tight deadlines top advertising agencies encounter when they set out to win new business. The three home services brands lay down the challenge to some of the country’s top agencies to create a winning national advertising campaign to position their brands on a national platform to home owners.
The “ad men” were tasked by Clockwork Home Services President, Scott Boose and Vice President of Marketing, Chris Buitron to develop a campaign that leveraged the brands’ relationship and their famous “On-time” positioning both locally and nationally.
“The show gave us a great opportunity to come face to face with some of the advertising world’s best creative and strategic thinkers,” said Buitron. “Our challenge to them was to express the superior experience each of our brands provides. We know the stakes are high but we’re hoping the results will be a game changer for us.”
“The Pitch” will sneak preview the premier episode with SUBWAY® restaurants on Sunday April 8 at 11pm ET following a new episode of “Mad Men.”
Mister Sparky, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning, will feature in an hour-long episode, airing on AMC in May.
“Our brand and our people are vibrant, talented and exceptional service providers,” Boose said. “That shines through every day when thousands of our experts fix problems in people’s homes and help them live more comfortably. So we thought, what better way to demonstrate that on a larger scale than to be a part of “The Pitch” and the “Mad Men” excitement? We’ve all had a blast.”
With more than 550 locations in local communities, serving three million homes across North America every year, coast-to-coast awareness of each of the brands is just emerging.
Clockwork Home Services is one of the largest home services providers in North America, working across 46 states to look after the air conditioning, plumbing and electrics for over 3 million homes, through its 3 largest customer focus brands of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky. Sarasota, Florida based, Clockwork Home Services is also dedicated to sharing best practice and expertise in the home services industry, working to advise other businesses through a network of affinity partners & members including, Buymax, Plumbers' Success International, Electricians' Success International, Roofers' Success International, Airtime 500, Success Academy, Airtime Canada and Successware. Clockwork Home Services is a wholly-owned subsidiary of Direct Energy and Centrica plc. For more information, visit www.clockworkhomeservices.com
For further information or to schedule an interview with a spokesperson, please contact:
Senior Public Relations Manager
Clockwork Home Services
Public Relations Coordinator
Clockwork Home Services