March 29, 2012 // Franchising.com // RICHARDSON, Texas – Wingstop, the 500-unit national chicken wing chain that sells one million wings daily, announced today its first Kennesaw, Ga. restaurant will open at 1133 Chastain Road Northwest this May.
The Kennesaw location is the first of 11 Wingstop restaurants that franchise group Tomahawk Brands, LLC will open in the Atlanta area.
“We’re excited to announce the location of our first Wingstop,” said Darren Crosby, president of Tomahawk Brands. “It’s in a growing shopping corridor with great retailers, and close to Kennesaw State University. We believe it’s the perfect spot to introduce Kennesaw to Wingstop.”
With a sole focus on cooked-to-order chicken, the Wingstop menu features traditional and boneless wings, strips and the chain’s newest offering – Glider sandwiches – all sauced and tossed in 10 original flavors including Lemon Pepper and Garlic Parmesan. Homemade side dishes include fresh-cut fries with proprietary seasoning, baked beans, cole slaw and potato salad.
“Once people try the food, they’re hooked,” added Crosby. “Guests appreciate that we keep the focus on one product that’s made fresh and cooked-to-order with flavors that offer something for everyone.”
Wingstop Kennesaw will be open from 11 a.m. to midnight daily. More information is available at Wingstop.com or on Facebook.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, was crowned Wing King at the National Buffalo Wing Festival and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.