Calling All Hockey Fans: Choice Hotels Canada's Follow the Cup Playoff Hockey Pool Is Back

Pick Your Players, Rack Up the Points and Shoot for the Grand-Prize

TORONTO, ONTARIO--(Marketwire - March 30, 2012) - For one lucky Canadian the third time really is a charm when they win a trip for two to any pro hockey city in Canada with Follow the Cup - the third annual playoff hockey pool from Choice Hotels Canada.

Between April 1 and April 13, 2012, as soon as the final playoff teams are confirmed, the action starts at FollowtheCup.com where fans can sign up for free to build a dream team of 15 players from the 2012 playoff teams. Once their players are selected, participants will rack up points not only for bragging rights, but for their chance to win a hockey fan's ultimate prize including airfare to a Canadian city, accommodations, jerseys and tickets to a 2012/2013 regular season game.

"Canadian hotel operators are more than familiar with hockey teams and their fans," says Tim Oldfield, managing director, Choice Hotels Canada. "This is one of our favourite ways to connect with guests across the country and to celebrate the game Canadians love so much."

Choice Privileges rewards program members can earn a 10-point lead by entering their card number in the pool. Plus, all participants can earn additional points when they refer friends to play.

Some restrictions apply. For official contest rules visit FollowTheCup.com.

About Choice Hotels Canada

From Victoria, B.C., to St. John's, N.L., more than five million guests each year stay with Choice Hotels Canada™ (CHC). CHC is the nation's largest hotel franchisor, with 325 privately run properties currently open and under development, under seven brands: Comfort™, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Econo Lodge® and Rodeway Inn®. In addition, via its Ascend Collection® membership program, Canadians have upscale lodging options at historic, boutique and unique hotels. Plus, extended stay options with MainStay Suites® and Suburban Extended Stay® brands. CHC properties are 100 per cent franchise owned and operated by individual hoteliers, entrepreneurs and lodging/hotel management companies. CHC offers comprehensive support services to its franchisees including sales, marketing, purchasing, reservations and other supportive services. CHC offers high-value lodging options ranging from limited to full service, in the economy to mid-scale markets. CHC is part of Choice Hotels International® which franchises 6,000 hotels in more than 35 countries and territories worldwide. CHC is represented in every major and most secondary markets across all provinces, conveniently located near major airports and highways, shopping centres, entertainment districts and tourist attractions. For reservations call 800.4CHOICE (800.424.6423) / 800.BO.RÊVES (800.267.3837) or visit choicehotels.ca.

Choice Hotels, Choice Hotels Canada, Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, Ascend Collection, 800.4CHOICE and 800.BO.RÊVES are proprietary trademarks and service marks of Choice Hotels International.

©2012 Choice Hotels Canada Inc. All rights reserved.

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