Spring Cleaning Means Big Savings During America's Mobile Makeover Month at RadioShack
April Minimum Trade-in Value Encourages Consumers to Clean Out Junk Drawers, Trade Old Phones for New Mobile Technology
FORT WORTH, Texas, March 29, 2012 // PRNewswire // -- RadioShack Corp. (NYSE: RSH), a leading national retailer of innovative technology products, services and accessories, announces America's Mobile Makeover Month by RadioShack — the retailer's latest program to help consumers keep up with ever-changing, fast-paced mobile technology without breaking the bank.
Starting April 1 through April 28, through this special promotion RadioShack guarantees customers at least $30 and as much as $300 in immediate store credit when they trade in a working mobile phone and activate a new one.
A recent survey commissioned by RadioShack found more than 90 million American adults have unused technology products lying around the house. In addition, a third of mobile phone users report owning unused phones — and more than half of those with unused phones own two or more. RadioShack encourages customers to do a little spring cleaning starting this weekend, clearing out the clutter, freeing up useful storage space and preparing to unlock the value of their unused mobile phones starting this Sunday.
"We all have hidden tech treasures in our homes. RadioShack is excited to give consumers an incentive to unlock that value," said Gene M. Dinkens, senior vice president of store operations for RadioShack Corp. "America's Mobile Makeover Month by RadioShack issues a challenge to dig deep in that junk drawer, clean out that closet, check under the couch and stop your tech-hoarding habits. Bring us your old products so we can help the entire country save millions this April."
America's Mobile Makeover Month by RadioShack runs April 1–28, 2012, at participating RadioShack stores nationwide and will also feature additional trade-in specials in weekly circulars available online each Sunday during the promotion. Guaranteed minimum trade-in values are available only through April 28, but RadioShack's hassle-free Trade & Save Program is available every day. Items turned in through RadioShack's Trade & Save Program are recycled or refurbished, saving consumers money while diverting tech trash from the waste stream.
To learn more about RadioShack's Trade & Save Program or to appraise your device, visit a nearby RadioShack, go to radioshacktradeandsave.com, or download the free RadioShack Trade & Save app in the Apple App Store or Google Play for Android.
Complete the trade-in at a participating RadioShack location to take advantage of the special minimum trade-in value on working mobile phones or receive immediate store credit. Trade-ins may also be completed by mail. Visit radioshacktradeandsave.com to receive a free shipping label. A RadioShack gift card for the trade-in value will be mailed after the product is received. A $30 minimum trade-in requires in-store purchase and activation of a new phone on a qualifying two-year plan, limited to one per customer. The $300 value applies to the Apple iPhone 4S 64GB and Samsung Galaxy S II only; values for other models will vary. Products must be in fully functional, working condition. Other restrictions apply. See store for details.
Survey results, commissioned by RadioShack, are from a nationally representative telephone survey of 2,327 adults, ages 18 and over, conducted March 19–25, 2012, by KRC Research. This number includes 327 interviews conducted with Hispanic-Americans for a total of 406 interviews with this audience. The margin of error for the overall study is +/- 2.0 percent.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs a team of approximately 34,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes approximately 4,700 company-operated stores in the United States and Mexico, 1,500 wireless phone centers in the United States, and more than 1,100 dealer and franchise locations worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
SOURCE RadioShack Corporation