LA Boxing® Knocks Out Franchise Agreement in Brooklyn

Longtime Friends and Business Partners to Open Brooklyn’s First LA Boxing Gym; Company Plans Call for More Than 25 Additional Locations to Open Throughout the Five Boroughs

April 02, 2012 // Franchising.com // BROOKLYN – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced today that it has signed a franchise agreement with entrepreneurs Dmitry Skvirskiy and Alex Maftsir to open the first LA Boxing gym in Brooklyn.

Slated to open in fall 2012, the new LA Boxing will be the first of five locations to open in the Brooklyn market. The company plans also call for more than 25 additional locations to open throughout the five boroughs within the next 18 to 24 months.

“LA Boxing is the perfect fit for our lifestyle and professional goals,” Skvirskiy said. “We’ve been huge fans of boxing for years and were looking for a way to turn our passion into a business. When the opportunity to become entrepreneurs with LA Boxing presented itself, we knew we had found the perfect fit.”

Longtime friends and Information Technology (IT) specialists, Skvirskiy and Maftsir decided to open LA Boxing in the Brooklyn after recognizing a void in the neighborhood for such a specialized, high-intensity fitness option. Since the LA Boxing business model does not require the owner to be on site full-time, the franchise opportunity allows them the ability to become small business owners without sacrificing their professional careers.

“LA Boxing gives us the opportunity to pursue what we love, with the resources and guidance we need to help us reach our goals,” Maftsir added. “We’re able to fill a void in the Brooklyn area by providing a clean and comfortable atmosphere where members can get a great workout, while also gaining self-confidence.”

LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.

The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.

“We’re looking to grow throughout Brooklyn with franchisees like Alex and Dmitry who are business savvy and fitness-minded,” said Philip Jacobs, LA Boxing Director of Franchise Development, adding that there is a high demand throughout the market for alternatives to large, impersonal fitness centers. “We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine.”

With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout Philadelphia is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.

For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.

About LA Boxing

LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.

 

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