April 03, 2012 // Franchising.com // TAMPA, Fla. – Tampa’s BlueGrace® Logistics continues its involvement in sponsoring Mixed Martial Arts (MMA) fighters with the ongoing support of world-class MMA fighter Douglas “The Phenom” Lima for his upcoming bout against the undefeated Bellator® World Welterweight Champion Ben Askren, live from Caesars Windsor in Windsor, Ontario, Canada on Friday, April 6.
Lima is a Brazilian-born professional mixed martial artist and a former MFC Welterweight World Champion. On October 8, 2011, “The Phenom” fought Ben Saunders at Bellator 53 and won via KO. The victory earned Lima a shot at the reigning champ, Ben Askren, this Friday, April 6, 2012. Lima enters the fight looking to push his win streak into double digits with a defeat of the current world champion. Becoming a Bellator World Champion is Lima’s ultimate goal, and he has his eyes on the prize.
“Douglas Lima is a rising star in the MMA world – a quality we can relate to at BlueGrace Logistics, taking a spot as one of the fastest growing logistics providers in the industry,” said BlueGrace President and CEO Bobby Harris. “This matchup is sure to be an exciting one, with two talented fighters going head to head for the chance to become the Bellator® World Welterweight Champion. We are excited for the opportunity to welcome Lima to the BlueGrace family.”
MMA is one of the fastest growing sports today and BlueGrace has a number of customers across the nation who are fanatics, as well as corporate employees who enjoy the sport. MMA stars such as UFC® Interim Welterweight Champion Carlos Condit and Thiago Alves often visit the BlueGrace headquarters for career fairs and onsite broadcast interviews on WTAN Sports Radio, providing a level of engagement for customers who frequently visit the headquarters as well. In addition, many of the fighters are highly engaged with social media, using forums such as Twitter as an opportunity to connect with the BlueGrace team and generate excitement about both brands.
BlueGrace Logistics is one of the fastest growing and most progressive providers of transportation, logistics and technology solutions to businesses and individuals nationwide, serving more than 2,500 customers in 60 cities. In addition to its April 6th sponsorship of Douglas Lima, the company has also previously sponsored such MMA fighters as UFC® Interim Welterweight Champion Carlos Condit, UFC® Lightweight Champion Ben Henderson, Thiago Alves, Donald Cerrone, Roy Nelson, Johny Hendricks, Vagner Rocha and Pat Barry.
For more information about BlueGrace Logistics, visit www.mybluegrace.com.
Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago. Bellator’s founder/CEO, Bjorn Rebney, is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. For more information or current Bellator fight news, visit www.bellator.com.
Founded in 2007, BlueGrace Logistics offers complete, customized transportation management solutions to customers throughout the United States. Based in Riverview, Fla. with satellite offices in Salt Lake City and Chicago, the company has increased sales by more than 400 percent since 2009. It also launched a franchise program in early 2011 as part of its strategic growth plan. The company offers best -in-class freight services and support, including: