Bruegger’s Ushers In Spring With New Salads, Sandwich

Bagel leader brings back classic refreshing beverages, too.

April 04, 2012 // Franchising.com // BURLINGTON, Vt. – Spring came early in most parts of the country, and Bruegger's is prepared. This week the fast casual chain will expand its menu with new freshly made salads – Mediterranean Mozzarella and Thai Peanut Chicken. The limited-time-only menu also features a new breakfast option, the Sea Salt & Cracked Pepper Bagel Egg Sandwich.

The Mediterranean Mozzarella salad is built on a bed of spring lettuce topped with fresh mozzarella, toasted almonds and roasted red peppers with an authentic Spanish romesco dressing. A new flavor trend, “romesco is a classic Catalonian sauce packing an astonishing amount of flavor into such small acreage,” according to Amy Scattergood of the Los Angeles Times.

The Thai Peanut Chicken salad is made with grilled chicken, cucumbers, chopped peanuts and a spicy Thai peanut dressing that offers yet another flavor punch. Both the romesco and Thai peanut dressings are original recipes made fresh at all 300-plus Bruegger’s locations. The salads are available in both café and entrée sizes. At less than 500 calories, the café-size salads are a great low-calorie option.

Known for its time-tested New York-style bagels, Bruegger’s will also offer a new breakfast option, the Sea Salt and Cracked Pepper Egg Sandwich. A twist on the bakery’s classic egg, cheese and bacon sandwich, this version is served on the new Sea Salt & Cracked Pepper bagel. Guests can also choose to top their bagels with Bruegger’s new featured cream cheese flavor for spring, cucumber dill.

“For guests who like to season their eggs with sea salt and pepper, our new bagel egg sandwich is the perfect combination,” said Bruegger’s Executive Chef Philip Smith. “The savory combination is made with coarsely ground sea salt grains and milled black peppercorns for a great breakfast or lunch option.”

Rounding out this season’s featured items are three refreshing beverage choices. The featured coffee flavor, Coconut, conjures thoughts of tropical destinations, while Bruegger’s classic and strawberry lemonade are back on the menu to signal the coming of spring.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates 300 Bruegger’s bakeries in North America. Renowned for its award-winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high quality, simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second largest company in the bakery-café sector. Founded in 1983, BEI is headquartered in Burlington, Vt., and was a recent winner of Nation’s Restaurant News’ Golden Chain Award. For more information, please visit www.brueggers.com, become a fan on Facebook at www.facebook.com/brueggers or follow us on Twitter @Brueggers.

Contacts:

Tracy Aiello
SPM Communications, LP
office: 214-379-7000
24-hr media line: 817-329-3257
cell: 720-989-3530

Downtown Dallas
2030 Main St., Suite 325
Dallas, TX 75201
www.spmcommunications.com

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