First DQ Grill & Chill® Opens in Waterloo

New Restaurant Serves Up Dairy Queen® Iconic Soft-serve Treats, Flavorful Foods And Orange Julius® Offerings

April 04, 2012 // Franchising.com // WATERLOO, Ill. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 175 Marketplace Drive. The first DQ Grill & Chill® location to open in Waterloo, the new 1,900 square-foot restaurant has added 45 new jobs in the area contributing to Illinois’ employment growth.

“We are excited to open Waterloo’s first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said operator Chad Stultz, who also owns the DQ restaurant in Columbia. “This new location is sure to become a place where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant can seat 48 guests inside and also offers 12 attractive outdoor patio seats.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

Waterloo DQ Grill & Chill at a glance:

Address:
175 Marketplace Dr.
Waterloo, Ill. 62298

Phone: 618-939-2626

Employees: 45

Square Footage: 1,900 square feet

Number of Seats: 48 indoor and 12 outdoor

Hours of Operation:
The new restaurant serves lunch and dinner
Sunday – Thursday from 10:30 a.m. – 10:30 p.m.
Friday-Saturday from 10:30 a.m. to 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Lauren Simo
Pierson Grant Public Relations
lsimo@piersongrant.com

###

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