Home Care Assistance Launches Centenarian.org

Centenarian.org provides people eager to learn more about healthy aging with scientifically based lifestyle tips and advice to help inspire them to live healthier and happier lives at any age.

Palo Alto, CA (PRWEB) April 03, 2012 - Home Care Assistance, the leading provider of in-home care for aging adults, is proud to announce the launch of Centenarian.org. While the site was initially developed in response to a voiced need from clients and the community for evidence-based tips for healthy aging, early feedback to the site has come from a wide demographic, evidencing that people of every age and health status seem to have an interest in learning more about aging well. By filling out the short form on the website, individuals will automatically receive the downloadable version of the popular aging book Happy to 102, a renowned resource that provides practical lifestyle tips and advice for not only living longer, but living well longer. The book is based on years of aging research, including an often-cited longitudinal study following the people of Okinawa, an island in Japan that is considered the optimal place for aging given that it has the highest life expectancy for men and women over the age of 65. Happy to 102 is not only an enjoyable read, but also provides guidance on the psychology, sense of purpose and healthy lifestyle behaviors that promote quality of life and aging well.

“Centenarian.org is one part of an expansive suite of highly accessible educational resources we are developing to provide information to our clients, their families and the community around healthy aging and quality of life in older age,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “Especially given that innovation and community outreach and education are important components of our company culture, it is exciting to be able to position ourselves as the trusted experts in healthy longevity.”

As the number of centenarians, or people aged 100 and older, continues to rise—estimates place the number of centenarians in the US alone in the year 2050 at over one million—and as lifespans continue to increase, there is a growing interest in learning more about how to be a productive, active and independent senior. Whether you are a young adult looking for preventative lifestyle behaviors that promote healthy aging, a family caregiver wanting to share tips on healthy aging with your loved one or an older adult wanting to learn more about everything from healthy nutrition to senior care options, the resource available on centenarian.org will extremely valuable.

“Our mission at Home Care Assistance is to change the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “Seeing men and women into their 90s and beyond leading active and fulfilling lives is no longer a rarity; we take pride in disseminating education to our clients and the community on healthy aging to empower adults to be proactive and dedicated to maintaining a high quality of life as they age.”

For more information about Home Care Assistance please visit http://www.homecareassistance.com or call 1-866-454-8346.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance




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