April 05, 2012 // Franchising.com // Missoula, Mont. – HuHot Mongolian Grill, a growing create-your-own stir-fry restaurant concept, has recently received over 100,000 likes on their Facebook page. HuHot has been invested in social media since Facebook first rolled out fan pages. Early on, the company’s CEO, Andy Vap saw the value in creating an online community, and has dedicated marketing resources to growing HuHot’s online presence. “Facebook is the largest social media outlet, we found it crucial to create a presence there, and we are extremely excited to see our fans reach such huge numbers,” says Vap. Since HuHot restaurants allow the guests to interact with every facet of the traditional restaurant process, it was natural to continue this successful interaction on Facebook. “We consider Facebook to be an extension of our restaurants,” says Director of Web Development, Monica Minford. “The interaction with our guests is continued online.”
HuHot’s Facebook page has seen steady growth over the last 4 years, and has been an integral part to many of the company’s marketing efforts including their annual recipe contest, as well as marketing promotions dedicated to the medium, such as an online scavenger hunt. On top of the marketing benefits, Facebook has also allowed loyal HuHot “fans” to communicate their love for HuHot online. Reaching 100,000 fans is a milestone that puts the medium-sized company among the ranks of much bigger restaurant chains, such as Pei Wei Asian Diner and Qdoba Mexican Grill.
For more information contact: Monica Minford, Director of Web Development (email@example.com)
HuHot is a create-your-own stir fry concept that offers a wide variety of meats, seafood, noodles, fresh veggies, and signature sauces to suit your tastes. Select your favorite ingredients then have it cooked to perfection before your eyes on a 6-foot Mongolian grill that puts out 950,000 BTUs. With unlimited trips to the grill, you can create a different meal every time.
HuHot Mongolian Grills, LLC opened its first restaurant in Missoula, Montana in 1999 focusing on fresh food, signature sauces and great service. Over the past 11 years, the concept has grown to 42 locations in 14 states and that focus has remained unchanged.
HuHot Mongolian Grill, LLC was named on the Future 50 list of fastest growing restaurant chains by Restaurant Business magazine in 2007, 2008 and 2009 and in the 2010 and 2012 Franchise 500 by Entrepreneur.
To learn more, visit the website at www.huhot.com
Director of Web Development