18|8 Fine Men's Salons "Grooms" Franchise Investors to Carry on Classy Tradition

Premium Southern California Lifestyle Brand Announces National Growth Strategy; Bold Expansion Bringing Men's Salon Sanctuary Experience to New U.S. Markets

LAGUNA NIGUEL, Calif., April 10, 2012 // PRNewswire // -- Scott Griffiths has cast his golden touch on another breakthrough brand – a stroke of genius that reflects a shining symbol of excellence.

18|8 Fine Men's Salons, www.EighteenEight.com, http://theeighteeneightman.tumblr.com/, the salon concept for successful and discerning men announced today that it is activating a national franchise growth strategy that will expand its footprint throughout its home Southern California market, as well as into other major U.S territories.

"No other salon out there truly offers a premium experience just for men – a sanctuary from the rigors of everyday life. We've created it, and during our nine years in Southern California, the 18|8 Fine Men's Salons business model has been perfected, becoming the preferred destination for men who seek a salon that brings out the best in them," said Griffiths, founder, CEO and a recognized marketing and branding innovator who has created and built industry-leading companies across several sectors, including within the salon segment – e.g. the cruise industry with Crystal Cruises, luxury communications with Vertu, and recently as the creator of the brand Mitch for Men from Paul Mitchell. "Our uniqueness and proven business model offers franchise investors the opportunity to open a business they can feel great about running and one which has very little direct competition."

Joining the team are two franchise veteran executives of MailBoxes Etc, Jay Scalise and Donn Jacobssen. They will be driving sales and operations with a focus on developing area agreements. According to Jay Scalise, "Having been involved with many franchise systems before, I've seen concepts come and go. I'm confident that franchise prospects and area developers will have similar experiences in embracing the 18|8 brand."

18|8 recently finalized a deal to open a location in Albuquerque, N.M., which is set for mid 2012. The company's goals for total expansion include entry into all major U.S. markets, with more than 50 units operating or in development in the next 24 months.

18|8 Fine Men's Salons offer a menu of select, upscale services, moderately priced in the $32 to $50 range, and provided in semi-private grooming areas. The distinctive environment includes a signature lounge area where men can relax with a premium beer or wine. Hair care services range from cuts and styling to an array of grooming services one would expect at a high-end men's salon. Those include straight edge hot lather shaves, facials, massages, scalp treatments and more.

One of the co-creators of the 18|8 experience, Ron Love, president of company-owned salon operations, is helping shape the brand's offerings and is working with Griffiths to guide its evolution into franchising. He provides 18|8 with an undeniable expert viewpoint. Love has more than 35 years of salon industry experience, rising to prominence in the industry first as chief operations officer at Carlton Hair International, where he led the development of thirty-three stores. He was also the co-creator of Hair, Health & Beauty, and later served as president of Jose Eber Atelier.

Awarding single and multi-unit franchise agreements, as well as area developer opportunities, 18|8 Fine Men's Salons serves an investment ripe for experienced franchise investors as well as individuals transitioning into entrepreneurship from corporate America. The 18|8 Fine Men's Salons' leadership team works with its franchisees to determine the best available real estate for each new location. Once site selection has completed, 18|8 provides its franchisees and their salon managers with comprehensive training prior to opening. Ongoing marketing support, proprietary product development and style classes are standard support services.

About 18|8 Fine Men's Salons

Since launching in 2002, 18|8 has established itself as the only men's salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8's services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, http://theeighteeneightman.tumblr.com/ or www.eighteeneightfranchise.com.




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