April 10, 2012 // Franchising.com // FORT WORTH, Texas - Franchise Business Review recently announced the recipients of its 2012 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country's most popular franchise brands. Children's Lighthouse Learning Centers was awarded a 2012 Franchisee Satisfaction Award based on its exceptional survey results. It was the only recipient in the childcare industry to receive the prestigious designation.
Now in its 7th year, the "FBR50" is the only awards program that evaluates franchisee satisfaction data and ranks companies according to those criteria. Based on a survey of more than 22,000 franchisees representing more than 300 franchise brands, the 2012 award winners represent a variety of franchise concepts and industries.
Children's Lighthouse Learning Centers is on a rapid ascent to the top of the educational childcare industry. Seasoned franchisees and new entrants into the franchise system are taking notice. A significant number of Children's Lighthouse franchisees are investing in second and third learning centers. Plus, the wave of momentum carrying Children's Lighthouse into 2012 includes adding new schools with new franchisees in key U.S. markets that will grow the company's footprint by nearly 70 percent.
The combination of a comprehensive curriculum for young children, nurturing care, and a business model that has produced a zero percent franchise failure rate puts Children's Lighthouse at the head of its class.
"All of our franchisees are incredibly passionate about bringing Children's Lighthouse Learning Centers to their community and we strive to make that process as easy as possible," said Stephen Dixon, vice president of franchise development for Children's Lighthouse Learning Centers. "We want everyone to have the opportunity to build a business they can feel good about; so, we make sure we're there every step of the way and beyond. Our franchisees are an extension of us and we're just as dedicated to ensuring their success as they are."
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee's experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70%.
"We're seeing more of a focus from franchisors on unit profitability. This has been a big focus for operators in the past several years, but now it seems franchisors are actually responding. Franchisees are rating support from franchisors better than they were a few years ago," said Michelle Rowan, president of Franchise Business Review. "Everybody's more optimistic going into 2012."
Franchise Business Review publishes reports throughout the year on the top-rated companies and industry segments within the franchise marketplace. In March, the company will release its annual "Guide to Today's Top Franchises" report, which includes more detail on the state of franchising in 2012 and on each of the award-winning companies. For a full list of the 2012 award winners, visit www.FranchiseBusinessReview.com.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm's services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270. Visit http://www.FBR50.com or http://www.FranchiseBusinessReview.com for more information.
Established in Ft. Worth, TX in 1997, Childrens Lighthouse Learning Centers is the leading values-based educational child care system in the U.S. The company has approximately 250 employees among its company headquarters and eight company-owned centers. Childrens Lighthouse has been named "Best Places to Work" by both the Dallas and San Antonio Business Journals and has received a Franchise 500 designation by Entrepreneur magazine due to its stability, financial strength and growth. To find out more about franchising opportunities in the U.S. visit: www.childrenslighthousefranchise.com