The Melting Pot Restaurants, Inc. Gives Away FREE Cheese Fondue to America in Celebration of National Cheese Fondue Day

Largest Fondue Franchise in the World Rewards New Club Fondue Sign-ups with 24-Hour Drive

TAMPA, Fla.--(BUSINESS WIRE)--The Melting Pot fondue restaurant franchise (http://www.meltingpot.com) is offering free cheese fondue (no purchase necessary) to the first 25,000 people who sign up for Club Fondue TODAY only (from April 11 at 4 a.m. EDT to April 12 at 3:59 a.m. EDT) in celebration of National Cheese Fondue Day (http://www.nationalcheesefondueday.com).

“We are known for our cheese fondues and just want to share that decadence with America as we leverage a nationally recognized day (April 11) to grow our email program’s database, introduce our brand to new guests and share the unique dining experience we offer."

“We are known for our cheese fondues and just want to share that decadence with America as we leverage a nationally recognized day (April 11) to grow our email program’s database, introduce our brand to new guests and share the unique dining experience we offer,” said Cindy Haynes, senior vice president of marketing for Front Burner Brands (restaurant management company for The Melting Pot).

To receive this free cheese fondue incentive, Club Fondue sign-up entries are being accepted on http://www.nationalcheesefondueday.com for a 24-hour period ONLY starting today, April 11, at 4 a.m. EDT and ending April 12 at 3:59 a.m. EDT. During this period, new members will receive a free cheese fondue voucher via email to be redeemed from April 16 – June 14, 2012 (some restrictions apply).

The cheese fondue course (serves two people) is valued around $16 per selection (prices vary by location). Reservations are required to redeem the offer.

Club Fondue, The Melting Pot’s email marketing program, has more than two million members and offers special fondue features including wine events, food tastings, special events and advanced holiday reservation privileges.

For more details, visit http://www.nationalcheesefondueday.com.

About The Melting Pot Restaurants, Inc.

With more than 140 restaurants in North America, existing locations in 36 states, Canada and Mexico and more than 15 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

Contact:

The Melting Pot Restaurants, Inc.
Sandy D’Elosua
813-425-6217
National Director of Communications
sdelosua@meltingpot.com

 

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