Cinnabon® to Give Away Free Cinnabon Bites on Tax Day

ATLANTA, GA--(Marketwire - Apr 11, 2012) - Once again, Cinnabon is rewarding guests during one of the most stressful times of the year with its annual Tax Day Bites! promotion.

"We want to remind people that Life Needs Frosting® -- especially during hectic times," said Kat Cole, president of Cinnabon. "Tax Day is the perfect excuse to reward ourselves with a free sweet treat!"

Participating U.S. mall-based Cinnabon® bakeries, as well as Schlotzsky's and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Tuesday, April 17 from 6 to 8 p.m.*

To learn more about the event, visit the company's Facebook page at http://www.facebook.com/cinnabon.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky's and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 42 countries under the brand names, Auntie Anne's®, Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, and the franchisor of Seattle's Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.

Media Contact:

Rachel Hadley
404-257-7004

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