FARMINGTON HILLS, Mich., April 12, 2012 // PRNewswire // -- Duffey Petrosky today announced it has been named Agency of Record for Bagger Dave's Legendary Burger Tavern's® advertising and marketing communications services.
With eight locations across the state of Michigan and plans to expand into additional states, the Southfield-based restaurant group chose the Farmington Hills agency to help it grow its brand.
"Duffey Petrosky was undoubtedly the right choice for us because of the breadth of services they offer and their understanding of the category," said T. Michael Ansley, President, CEO and Chairman of the Board of Directors for Bagger Dave's®. "As we grow and expand into additional markets, it is imperative that we have a marketing partner that understands our vision. We are confident we have found that partner in Duffey Petrosky."
Mark Petrosky, Duffey Petrosky CEO, echoed Ansley's thoughts, "We are happy Michael Ansley and his team chose Duffey Petrosky as their partner," he said. "This is an exciting time for the restaurant and we look forward to growing their brand with them as they expand their footprint statewide and throughout the country."
Duffey Petrosky will partner with Bagger Dave's on all aspects of advertising and marketing, including strategic direction for the brand, creative services and media across all categories.
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. magazine's 5000 Fastest Growing Companies in America for 2009, 2010 and 2011. The agency was named one of the Detroit Free Press'sTop Workplaces for 2010 and 2011. For more information, visit www.duffeypetrosky.com.
Bagger Dave's offers a full-service, family friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. Signature items include Sloppy Dave's BBQ®, Train Wreck Burger® and Bagger Dave's Amazingly Delicious Turkey Black Bean Chili®. The Bagger Dave's concept emphasizes local flair by showcasing historical photos of the city in which each restaurant resides and features an electric train that runs above the dining room and bar areas. Currently, there are six corporate-owned locations in the state of Michigan and an executed area development agreement to franchise six Bagger Dave's in five states outside of Michigan.
SOURCE Duffey Petrosky