Starwood's Luxury Brands Celebrate Speed and Sport, Announcing a Global Partnership with Bentley Motors

Starwood's Luxury Brands Celebrate Speed and Sport, Announcing a Global Partnership with Bentley Motors

NEW YORK, Apr 16, 2012 (BUSINESS WIRE) --Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces a global partnership between Bentley Motors and the St. Regis(R) and The Luxury Collection(R) Hotels & Resorts. The partnership underpins the heritage and excellence of the brands, creating signature experiences for guests, residents and customers with driving programs, special events, brand initiatives and house fleets at flagship hotels around the world.

"Starwood's luxury brands continue to grow globally and so does the global nature of our guests," said Paul James, Global Brand Leader for the St. Regis and The Luxury Collection Hotels & Resorts. "We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style."

As a hotel brand created for a new generation of luxury travellers, the St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand's flagship The St. Regis(R) in New York. In October 2011, St. Regis hosted a bespoke Bentley Italian Driving Tour for model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence.

Bentley models, such as The Continental Flying Spur, are the perfect fit for St. Regis as they combine exquisite design with peerless craftsmanship. Similarly inspired by the most desirable coupe of its day, the Flying Spur delivers awesome performance as well as extraordinary comfort and elegance.

"At Bentley, we are committed to maintaining our position as the definitive British luxury car company," said Joe Ashworth, head of customer relations at Bentley Motors. "It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognise the heritage of both brands, and with Starwood's Luxury Brands, we aim to broaden the appeal and experience of Bentley."

The Luxury Collection Hotels & Resorts, a portfolio of 80 hotels and resorts in more than 35 countries, offers authentic experiences and unparalleled engagement in some of the world's most exciting and desirable destinations. Through this partnership, Bentley staged its global media drive of the Continental Flying Spur in 2005 at The Gritti(R) Palace, a Luxury Collection Hotel in Venice, Italy. In February this year, Bentley unveiled their newest Continental GT and GTC V8 at the award-winning Marques de Riscal, a Luxury Collection Hotel in Ilciego, Spain.

This month, The Luxury Collection and Bentley will co-host an inaugural Austrian driving program. The scenic Springtime Bentley Grand Tour from Vienna to Salzburg will last two days and will offer guests an incomparable way to experience the country. The journey will showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The participants of the exclusive drive will have two astonishing options to explore the route through Austria - the Continental W12 and the Continental V8.

Through signature programs such as St. Regis Aficionado(R), Journeys by The Luxury Collection and SPG Moments(R), Starwood will continue to create opportunities for its guests to experience exhilarating driving programs around the world with Bentley and offer insider access to once-in-a-lifetime St. Regis and The Luxury Collection experiences.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, Aloft(R), and ElementSM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG(R)), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About Bentley Motors

Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America For further information on Bentley please go to, @bentleymotors, or

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.


Starwood Hotels & Resorts
Katie Roberts, +1-212-380-4049
Global PR Manager, St. Regis & The Luxury Collection

Bentley Motors
Michael Baumann, +44 (0) 1270-535-189
Communications Director

Julia Marozzi, +44 (0) 1270-255-155
Head of Lifestyle Communications




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
Fresh and trendy liquid nitrogen ice cream mixes with a hot franchise opportunity for your success!
CycleBar®, the only luxury boutique fitness franchise in the market today. CycleBar® unites you with riders of all ages and fitness levels by...
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Dogtopia® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.