Turkish Franchisee Signs Development Agreement; Opens Two Villa Enterprise Restaurants

U.S.-Based Franchisor Expands Global Portfolio of QSR Concepts

April 16, 2012 // Franchising.com // MORRISTOWN, N.J. – Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises), the global multi-concept restaurant franchisor, announced today the grand opening of its first Villa Italian Kitchen and South Philly Steaks & Fries locations in Istanbul, Turkey, located in the Buyaka Shopping Centre. Under an exclusive development deal with a Turkish franchisee, in addition to the operation of the two new locations, future Villa Italian Kitchens and South Philly Steaks & Fries will be launched and operated throughout Turkey.

Both quick service restaurants (QSR) add to Villa’s growing and diverse concept portfolio in the U.S. and abroad. These openings also signal the international debut of Villa’s newest concept, Villa Italian Kitchen, an Italian-American inspired QSR featuring fresh ingredients and treasured, old-world family recipes.

“This exclusive development agreement, which establishes a foundation for strong future growth of the Villa brand throughout Turkey, is another signature moment in Villa Enterprises history,” said Villa Enterprises Management Senior Vice President of Business Development Adam Torine. “In addition to helping introduce the people of Turkey old-school, Italian-American pastas, Stromboli and pizzas, our two new Istanbul locations will also incorporate local tastes and preferences, serving as further evidence of Villa’s track record of successful foreign expansion.”

About Villa Enterprises Management

Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with 330 quick service restaurant (QSR) locations across 36 U.S. states, Washington, D.C., Puerto Rico and five additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen; Villa Italian Kitchen; Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses, and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.

Contacts:

Rod Hughes
Oxford Communications
609.397.4242, ext. 179
rhughes@oxfordcommunications.com

John Forberger
Oxford Communications
609.397.4242, ext. 139
jforberger@oxfordcommunications.com

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