Canada, Get Ready For The Freeze: Tim Hortons Launches New Frozen Lemonade

Thrill to the chill for just $1

April 17, 2012 // Franchising.com // OAKVILLE, ON - Canadians should brace themselves for an icy thrill when they visit Tim Hortons restaurants. Today, Tim Hortons launches the ultimate, tangy refresher: New Frozen Lemonade. Made with real lemon, the chilling new beverage is available in two delicious flavours: original and raspberry-flavoured lemonade. Both are fat-free and available all summer long for only $1 (small size).

According to the experts, Canadians may experience some physical changes when they drink an icy, cold Tim Hortons Frozen Lemonade. Dr. Stephen Cheung, Canada Research Chair, and Professor of Kinesiology at Brock University, reports that the impact of extreme cold on the body can produce a variety of physiological responses.

"For the average person, when they're drinking Tim Hortons Frozen Lemonade, they may feel as though a Nor'easter is blowing inside their head - that's the sensation we informally refer to as 'brain freeze'," says Dr. Cheung, who is also known as "Dr. Freeze" for his research on ice water immersion. "This sensation is caused when something ice cold touches the sensitive nerves on the roof of the mouth. Don't worry, your brain isn't really freezing, it just feels that way for a moment or two," he adds.

"No one knows cold better than Canadians," says Dave McKay, marketing director for beverages at Tim Hortons. "When Tim Hortons was creating the perfect drink to beat the summer heat, we knew it had to be ice cold. We're confident that Tim Hortons new Frozen Lemonade will hit the spot for guests looking for an ultimate thirst quencher this summer, and at one dollar, it's a great value."

In honour of the new Frozen Lemonade, Tim Hortons is sharing some interesting freezing facts:

  • The medical term for brain freeze is Spheno Palatine Gangleoneuralgia - we don't have a medical term for Tim Hortons Frozen Lemonade, but we do know it will freeze thirst.
  • The recommended temperature at ice level at an indoor rink varies to accommodate external weather conditions - but Tim Hortons Frozen Lemonade is always served at the perfect icy cold temperature.
  • Canadian Wood Frogs spend the winter frozen. In fact, 65 per cent of their bodies become ice. Researchers have discovered that the wood frog's breathing and heartbeat actually stop as winter approaches.

Served fresh to order, Tim Hortons Frozen Lemonade is available now at participating locations across Canada.

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of January 1, 2012, Tim Hortons had 4,014 system wide restaurants, including 3,295 in Canada and 714 in the United States and 5 in the Gulf Cooperation Council.

Follow Tim Hortons on Twitter: www.twitter.com/timhortons. Tweet your thoughts at #TimHortonsLEMONADE.

Contacts:

Michelle Robichaud
Tim Hortons
905-339-5047
robichaud_michelle@timhortons.com

Karen Nussbaum
MSL Canada
416-847-1317
karen.nussbaum@mslgroup.com

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