Welcomemat Services Continues Expansion with Signing of New Franchisees
Marketing Strategies and Technology Company Signs Three New Agreements in 60 Days
April 17, 2012 // Franchising.com // Atlanta, Ga. - Welcomemat Services announced today the signing of three new franchise agreements in the past 60 days, fueling the growth of the Atlanta-based marketing strategies and technology company that provides monthly direct-mail packages to new movers. The franchise agreements are for new markets in Nashville, Tenn., Asheville, N.C. and Bellevue, Wash. Additionally, Randy Rhea, an existing franchisee in Augusta, Ga., became the company’s first multi-unit owner with the recent opening of a second territory serving the greater Charleston, N.C. area.
“One thing that has had a positive impact on our growth is that as the franchise matures, our current franchisees are able to validate the system with their results,” said Brian Mattingly, CEO. “Utilizing their success has been extremely helpful in the recruitment process.”
The Welcomemat program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them to get acclimated to their new surroundings. Unique in the estimated $133 billion local advertising market, Welcomemat not only provides local businesses access to new loyal customers, but its specialized patented technology stores and logs customer demographics for use by the local businesses it supports. It’s the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.
Since franchising began in early 2010, Welcomemat has expanded to locations in Indianapolis; Columbus, Ohio; Wilmington, N.C.; Asheville, N.C.; Hilton Head, S.C.; Charleston, S.C.; Bellevue, Wash.; Nashville, Tenn.; Augusta, Ga., as well as corporate-operated offices in Atlanta, Charlotte, S.C. and Greenville, S.C. Projections call for the opening of 12 franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.
Sanderson & Associates, Ltd.
Courtney Thomas | Nicole Benzer
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