April 23, 2012 // Franchising.com // OAKVILLE, ON - Today, Tim Hortons announces a refreshing new addition to its line of Tim's Café Favourites: Iced Lattes. Made with premium espresso from 100 per cent Arabica beans, fresh 2 per cent milk and poured over ice, the new Iced Lattes are now available for just $2 (small size) at participating Tim Hortons locations.
This easy-sipping drink is an ideal choice for customers looking for an afternoon pick-me-up that offers a sense of decadence. Made with a shot of espresso, Tim Hortons Iced Lattes have a bolder coffee taste and are sweetened and served over ice.
Available in a range of flavours, the new Iced Latte selections include:
Starting at just $2, these beverages offer Tim Hortons' guests a delectable choice, at a value price.
"After the successful launch of our hot lattes this past fall, we knew an iced collection would be a cooling and welcome new addition to our summer menu," said Dave McKay, director of brand marketing for beverages, Tim Hortons. "Tim Hortons Iced Lattes are a new and refreshing espresso based beverage - a great addition to our line of Tim's Cafe Favourites".
According to The NPD Group, a leading market research company , 157 million cold specialty coffees were served in Canada in 2011 and nearly three out of every four were served at Tim Hortons.
With a coffee heritage that began with a single store opening in Hamilton, Ont. in 1964, today, Tim Hortons serves eight out of every ten cups of coffee sold at quick-service restaurants in Canada and two billion cups of coffee a year in North America, across more than 4,000 locations.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of January 1st, 2012, Tim Hortons had 4,014 systemwide restaurants, including 3,295 in Canada, 714 in the United States and five in the Gulf Cooperation Council. More information about the Company is available at timhortons.com