Introducing "Goodcents Deli Fresh Subs"

Mr. Goodcents Drops The "Mr" Updates Brand

April 23, 2012 // // The 96-unit sub sandwich concept formerly known as Mr. Goodcents, with locations in nine states, is undergoing a major rebranding, which includes changing its name to Goodcents Deli Fresh Subs.

Along with the name change, Goodcents is reinventing the brand with a new logo, new website, and new interior design. Drive thru's, online ordering and new menu items will also be added.

CEO David Goebel, the former CEO of Applebee’s who became a Goodcents franchisee before taking over the company last year, is spearheading the changes.

“Consumers refer to us as Goodcents already,” Goebel says. “I used two of my restaurants as guinea pigs for the name and signage changes. The fact that previous signage highlighted ‘Goodcents’ in the name and that remains at the core of the signage reduces risk of alienating anyone," said Goebel.

The interior design changes will include a rich tile floor in traffic areas and carpet in the dining area with an earthy color scheme and wall art.

The menu changes include the addition of healthier options of wraps and salads.

“They fit with the freshness of the overall menu,” said Goebel. “It’s a nice line extension.”

The first Goodcents franchise with the new look and feel opened in September Kansas City in 2011 and additional franchises will be redone incrementally in the coming months.

The newly redesigned website will launch in April – with all rebranding updates being rolled out slowly throughout the year.

About Goodcents Franchise Systems, Inc.

Founded in 1989, Goodcents restaurants have become America’s freshest restaurant franchise concept. The restaurant chain stands for great food and exceptional service in a clean environment at reasonable prices. Featuring over 20 varieties of giant sub sandwiches made from freshly-sliced deli meats, Goodcents also offers a full menu of toasted subs, salads, and wraps. Single and multi-unit franchise development opportunities are available. Goodcents is headquartered in De Soto, Kansas. For more information visit or call 800-648-2368.


Will Gregory
Will Gregory Public Relations


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Put down the burger, the pizza or the nachos. Those categories are saturated and it is next to impossible to find real estate.
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
REVOLISM Wellness and Weight Loss
Live Well, Lose Weight and Feel Better with REVOLISM
WaveMAX Laundry
WaveMAX is the franchise for you. We are looking for professionals that want to build a multi-unit franchise empire.

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)