California Tortilla Refreshes Brand In Style

April 24, 2012 // // Washington, D.C. – California Tortilla celebrated their first brand update in company history and announced a major charitable initiative on April 17 at the Long View Gallery in Washington, D.C., surrounded by over 200 franchisees, partners, vendors, loyal customers and media.

“Our ‘brand update’ is about much more than a logo and paint,” said President Bob Phillips. “We provide the freshest food at a great value in a fun atmosphere, and this new look for California Tortilla reinforces that on every level.”

Their new logo, featuring an avocado, was the vision of Seattle-based branding expert Ken Barnes. Customers had seen the logo emerge on paper products, the company’s social media presences and other areas, over the past several months.

Over the coming year, the new logo and “fresh” color scheme will be increasingly prevalent in existing stores. A recently opened location in Lancaster, PA, was the first store to be built under the new branding. New locations in Bethesda, Maryland, Crystal City, Virginia, New York, New York and Bergen County, NJ will open with theupdated branding.

The new layout of the stores features an “exhibition kitchen” where customers can see the ingredients being prepared throughout the day. An open production line will provide full transparency on how each burrito is made and fully customized for every patron.

During the event, Vice President of Marketing Stacey Kane presented checks worth $2,500 to food-based charities Manna Food Center and DC Central Kitchen, while announcing a similar donation to Philabundance.

Kane also unveiled a $25,000 fundraising pledge to Share Our Strength’s No Kid Hungry program by the end of the year.

“As a restaurant chain, we feel strongly about our responsibility to help hunger based charities,” said Kane. “We will take every opportunity to help the cause through donations of food and money.”

NOTE: Photos of the event are available upon request.

About California Tortilla

Since 1995, California Tortilla has been serving fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has over 37 locations across the Mid-Atlantic in Maryland, Virginia, Pennsylvania, Delaware and the District of Columbia. Best known for their fresh food, innovative promotions, customer community engagement via Twitter, Facebook and their famous newsletter: Taco Talk.

For more information and to inquire about franchising opportunities, please visit or call 301-545-0035.


Mike Schaffer
Director of Social Media
1309 F St. NW #300
Washington, DC 20004



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.