Good-bye Bacon, Hello Coffee! Jack in the Box® Now Offering Java Cookie Shake

April 24, 2012 // Franchising.com // SAN DIEGO — Two months after generating a whirlwind of social-media buzz around its Bacon Shake, Jack in the Box® restaurants are generating a different kind of buzz with its new coffee-flavored Java Cookie Shake. Made with real vanilla ice cream, coffee-flavored syrup and Oreo® cookie pieces, the new Java Cookie Shake is now available at all participating Jack in the Box restaurants.

“When it comes to shakes, our guests tend to favor indulgent flavors with branded mix-ins, like pieces of Oreo® cookies,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “Made with the rich flavor of coffee, our new Java Cookie Shake is a great way to start the day or end a meal, and a perfect treat for guests hooked on iced coffee drinks.”

As with Jack’s other Real Ice Cream Shakes, the Java Cookie Shake is available in regular (16 oz.) and large (24 oz.) sizes and features whipped topping and a Maraschino cherry on top. Other shake flavors include Oreo® Cookie Shake, Vanilla, Strawberry and Chocolate.

[Note to media: Excluded markets include Indianapolis and San Antonio. A high-resolution photo of the Java Cookie Shake is available at http://www.jackinthebox.com/corporate/press- room/photo-gallery/.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 20 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 42 states and the District of Columbia. For more information, visit www.jackinthebox.com.

Contact:

Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

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