Krispy Kreme Summer Fruit Pies: In Season in your Grocery Store Aisles

Krispy Kreme introduces new line of seasonal limited time offering.

WINSTON-SALEM, N.C., April 24, 2012 /PRNewswire via COMTEX/ - For a limited time only, Krispy Kreme® is introducing two summer fruit flavors into a new line of seasonal glazed pies at participating mass merchants, grocery and convenience stores. This April, Krispy Kreme springs into its summer pie offerings with a NEW Glazed Lemon Pie. In June, Krispy Kreme will kick off the summer season with a NEW Glazed Peach Pie while supplies last.

"We are committed to adding new and exciting treats to our packaged product line," explains Mark LaBrecque, Krispy Kreme's Senior Director - U.S. Marketing Activation. "The Glazed Lemon and Peach pies are the first of a new line of seasonal flavors we are excited to share with fans of our popular chocolate, apple and cherry- filled pies. Try them now, while they're still available."

Krispy Kreme's signature Original Glazed®, Iced, Kreme(TM) filling, and cake doughnuts, as well as, a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts are available at over 10,000 grocery, convenience and mass merchant stores in the United States.

  • The New Glazed Lemon Pie: A zesty sweet lemon KREME(TM) filling in a tasty pie crust coated with Krispy Kreme's Original Glaze is sure to satisfy your summer fruit cravings. Suggested retail price: $1.09
  • The New Glazed Peach Pie: Nothing says summer like the sweet taste of peach filling in a deliciously glazed crust. Suggested retail price: $1.09

Krispy Kreme boxed pies are sold in individual snack packs perfect for family and friends on the go.

Look for the NEW Glazed Lemon Pie, Glazed Peach Pie, and the popular Glazed Cherry, Glazed Chocolate and Glazed Apple pies on Krispy Kreme displays at participating grocery stores, convenience stores and mass merchants.

Visit www.krispykreme.com/grocery for participating stores and more information about Krispy Kreme packaged products line. Glazed pies are not available for purchase at Krispy Kreme shops.

Connect with Krispy Kreme at krispykreme.com, KrispyKreme.com/HotLightApp , Facebook,foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in approximately 690 locations around the world as well as approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

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