The Aloft Chapel Hill Wins Coveted Award for Hotel of the Year

The Aloft Chapel Hill Wins Coveted Award for Hotel of the Year

Aloft Chapel Hill Is Honored for Excellence Among North American Hotels

CHAPEL HILL, N.C.--(BUSINESS WIRE)--Famous for bringing “style at a steal” to Chapel Hill, Aloft Chapel Hill has just earned another accolade, winning the 2011 Hotel of the Year Award from parent Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).

Aloft Chapel Hill’s triumph came at an annual gathering of associates from Starwood’s Specialty Select Brand group across North America. At the Miami event, Starwood recognized top performers among hundreds of hotels in a range of categories. Starwood’s Specialty Select Brand group includes Aloft, Element, and Four Points by Sheraton hotels.

Aloft Chapel Hill also achieved the highest Guest Satisfaction Index (Loyalty Composite) score out of all Aloft hotels in North America.

“The Aloft brand has always been about shaking up the status quo. The Aloft Chapel Hill refuses to rest on its laurels, which is why it’s been a hit with guests from day one,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “We’re proud of all 56 Aloft hotels around the world, but this award is a well-deserved tribute to the exceptional team at Aloft Chapel Hill.”

Mark Sherburne, general manager of Aloft Chapel Hill agreed. “Recognition from our peers means a lot to us. I’m proud of my team for their achievements. It’s been exciting for us to see how fast Aloft has caught on with guests and our neighbors here in Chapel Hill, and that it continues to be their favorite hotel.”

Aloft, the sizzling “style-at-a-steal” brand from Starwood, has been shaking up the hospitality industry since its 2008 launch. Designed for the next generation of traveler, Aloft Chapel Hill features urban-influenced, modern, open, and vibrant design at an affordable price point. Savvy guests can surf or work via complimentary hotel-wide wireless Internet access, shoot a game of pool, or grab a drink with friends in the always-happening re:mix lobby and lounge. The re:chargeSM fitness center and splash, the indoor pool, give travelers options to de-stress and re-energize, while re:fuel, a one stop “grab-and-go” area with an urban cafe feel, offers sweet, savory and healthy food, snacks and beverages 24 hours a day.

Aloft Chapel Hill, located at 1001 S. Hamilton Road, is ideally situated near UNC’s campus and close to other universities, Research Triangle Park and the Raleigh-Durham International Airport. For reservations, call 1-866-716-8143 or visit Aloft Chapel Hill is operated by Interstate Hotels & Resorts (, a leading U.S.-based global hotel management company.

About Aloft Hotels

Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - at an affordable price point. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With 56 hotels open globally, Aloft can be found everywhere from Harlem to Abu Dhabi, Baltimore, Dallas to Beijing and everywhere in between. For more information, please visit

Guests at Aloft can earn free nights at any Starwood Hotels & Resorts property – the world’s most sought-after collection of hotels – through the Starwood Preferred Guest program. To learn more, visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit


Aloft Chapel Hill
Mark Sherburne
General Manager




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