Home Care Assistance Launches Homecare-Agency.com

Home Care Assistance Launches Homecare-Agency.com

Homecare-Agency.com provides seniors and their families with a valuable resource for understanding what home care is and how it can dramatically improve the lives of aging adults hoping to “age in place” and remain in their own homes.

Palo Alto, CA (PRWEB) April 25, 2012 - Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of Homecare-Agency.com. The site is part of a larger educational initiative by the company to promote increased awareness around the topics of healthy aging and senior care. With over 70 million family caregivers providing care services for a loved one and a boom in the number of aging adults across North America, there has been a growing interest in understanding what home care is and the important role that caregivers can play in allowing aging adults to “age in place”, or stay in their own homes as they age. By completing the brief form on the website, individuals will automatically receive a free downloadable copy of What Is Home Care, a 19-page guide designed to help seniors and the families understand what home care is and the steps they need to take to obtain high quality in-home care are. The guide is designed to be practical and relevant to a wide audience—from aging adults and their loved ones to trusted advisors and health practitioners who commonly work with older adults.

Home Care Assistance is considered a leader in community outreach and education in the aging industry space, having developed an impressive suite of educational resources all designed to provide free and practical information to people with an interest in learning more about long-term care options, healthy longevity and quality of life in aging. The foundation of the community education initiative is an underlying belief that adults who are informed about their various care options make better senior care decisions for themselves or their loved ones. Whether you are the adult child of aging parents hoping to learn more about care options for your loved ones or an older adult looking to develop an aging in place plan that will allow you to age comfortably and successfully in your own home, Homecare-Agency.com will be a useful resource.

“At Home Care Assistance, we are committed to the well-being and happiness of our clients and all aging adults in our communities,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “Homecare-Agency.com is one component of our larger educational initiative that aims to increase awareness and understanding around the types of aging-related issues that our clients and their families have let us know matter most to them.”

The boom in life expectancy and decline in acute medical conditions, combined with a strong stated preference among seniors to “age in place” and maintain independence in their own homes, means that home care is becoming a significant part of the aging paradigm. Home Care Assistance, unique in its holistic approach to clients, encouraging independence and engagement in physical, mental and social activities, has continued plans to expand its suite of educational materials and outreach activities not only for their clients, but for older adults throughout the community.

“Our mission at Home Care Assistance is to change the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “Educating seniors and their families about the positive impact that in-home care can have on their lives is one way to help individuals make optimal care decisions and inspire older adults to become active and engaged partners in developing their own long term care plans.”

For more information about Home Care Assistance please visit [http://www.homecareassistance.comor call 1-866-454-8346.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance




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