Worldwide Yogurt Retailer Announces Entry Into India

Pinkberry Partners with JSM Corporation to Bring Pinkberry Yogurt to One of the Hottest Global Restaurant Markets

April 25, 2012 // Franchising.com // LOS ANGELES and MUMBAI, India - Pinkberry, the world's leading yogurt retailer, will soon join India's booming restaurant sector. Pinkberry's move into India underscores the retailer's commitment to globally expand into markets where yogurt is an integral part of the region's culture, introducing Pinkberry's authentic, refreshing experience. India joins 17 other countries that have embraced Pinkberry, making it one of the fastest growing, global retail brands.

Pinkberry sought a partner with local, relevant experience; who shared like-minded values and was dedicated to maintaining the highest standards of quality and customer service. Pinkberry has established a partnership with Mumbai-based JSM Corporation, a multi-unit restaurant and casual dining development organization.

"Critical to opening in India was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out. We are proud to be working with the JSM Corporation team," said Ron Graves, Chief Executive Officer of Pinkberry.

Pinkberry and JSM Corporation's partnership is focused on delivering a premium experience, comprised of its refreshing, light frozen yogurt, inspiring store environments and exceptional service while incorporating regional nuances to best serve its new consumers in India.

About Pinkberry

Pinkberry has been innovating yogurt experiences since it launched in West Hollywood, CA, in 2005. Today, with more than 175 stores worldwide, Pinkberry is one of the world's fastest growing global retail brands and continues to lead the category. Pinkberry offers consumers a signature experience comprised of distinct product, exceptional service and inspirational design.

Pinkberry's flavors, fresh-cut-daily fruit and premium toppings offer an irresistible light and refreshing taste. From store design to exceptional customer service to irresistible yogurt flavors and toppings Pinkberry delivers quality and freshness that delights and refreshes consumers.

Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Visit us at www.pinkberry.com and on Facebook ( www.facebook.com/pinkberry ) and Twitter (@pinkberry).

About JSM

JSM Corporation Pvt. Ltd. is a portfolio that includes a repertoire of some of India's most successful and well-known independent restaurants. From the super-premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine to the world-renowned Hard Rock Cafe and California Pizza Kitchen, JSM restaurants are known for their unique designs and uncompromising standards. JSM, through its subsidiaries, is the exclusive master franchisee for Hard Rock Cafe, California Pizza Kitchen and Trader Vic's across India. For more information on JSM, visit www.jsmcorp.in.

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