April 26, 2012 // Franchising.com // DETROIT – bd’s Mongolian Grill, the popular create your own stir fry restaurant chain where guests “rule the experience,” today announced the promotion of Brad Russell to Director of Marketing. Russell will continue to report to bd’s Mongolian Grill President and COO Joe Phraner.
Russell has been with the company for 10 years serving in key marketing roles, most recently as Senior Marketing Manager. Russell is responsible for developing and leading the execution of bd’s marketing and advertising strategies to grow sales, traffic, and profitability for the franchisee community and corporate restaurants.
“Brad’s dedication and passion for the brand is apparent to all of us and he will continue to play a vital role in spearheading our marketing strategies,” said Joe Phraner, President and COO of bd’s Mongolian Grill. “He is a strong leader and we look forward to his continued contributions.”
Prior to joining bd’s, Russell worked for three years at Franco Public Relations in Detroit. Russell holds a B.A. in Advertising from Michigan State University.
“I’m honored by this incredible opportunity, and I look forward to continuing to work closely with our franchisees and general managers as bd’s Mongolian Grill continues to expand,” Russell said.
bd’s Mongolian Grill, where guests “rule the experience,” first opened in 1992 in Royal Oak, Mich. bd's unique fun comes from its guests’ ability to create their own "feast" from a variety of choice meats and seafood, fresh veggies & flavor-packed sauces, freshly cooked (Mongolian-style) on a large, flat top grill. The chain has grown to 35 restaurants. Thirty-four locations are based domestically in 13 states, including 14 company-owned and 20 franchise restaurants. In addition, there is one franchise location in Ulaanbaatar, Mongolia. To learn more about bd's Mongolian Grill, visit www.GoMongo.com.