DIGIKIDS® Encourages Business Individuals to Celebrate National Small Business Week by Giving Back as a Social Entrepreneur

SOUTHBURY, CT--(Marketwire - Apr 26, 2012) - Business ownership can take on many forms. A new trend today is not only owning a business for your own financial security, but also running a business with innovative solutions to society's most pressing social problems. These "social entrepreneurs" are ambitious and persistent individuals tackling major social issues and offering new ideas for wide-scale change.

Among these individuals are owners and operators of franchise DIGIKIDS® -- a child ID company offering the most advanced and effective child safety ID available today. "Being in a business that gives back both personally and professionally is rewarding to our DIGIKIDS owners," says Brian Miller, president and COO of DIGIKIDS.

Social entrepreneurs are not leaving societal needs to the government or business sectors; social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps.

In his 2011 best-selling book, "Screw Business as Usual," Ken Branson tells business owners that "doing good" can help improve your prospects, your profits and your business; and it can change the world.

DIGIKIDS owners are giving back to the community by offering child ID safety kits that give parents an easy-to-carry DIGIKIDS business card-sized CD-ROM filled with information about the child in the event of an emergency. Parents can then provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC), and other agencies with data on a child that can be used for distributing pre-formatted flyers and posters -- complete with high-resolution photos and last-minute details -- anywhere in the world via internet email.

According to NCMEC, far too many parents are not prepared to act in a missing child emergency. DIGIKIDS® Quick Response™ software can get this vital information into the hands of authorities anywhere in the world within minutes.

Just as entrepreneurs have changed the face of business, social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. While a business entrepreneur might create entirely new industries, a social entrepreneur comes up with new solutions to social problems and then implements them.

"So if you are an aspiring entrepreneur, put some thought to what you are passionate about," says Miller. "You just might find that 'doing good' can often be good for business."

For more information on DIGIKIDS child ID kits, visit www.digikids-id.com.


In response to the more than 2,000 missing children reported in the United States each day, DIGIKIDS offers the most advance and effective child safety program that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC), and other agencies with pre-formatted flyers and posters -- complete with high-resolution photos and last-minute details to aid in recovery efforts. DIGIKIDS is a franchise in the family of highly-ranked brands of Franchise Source Brands International. More information is available at www.digikids-id.com.


Cynthia L. Schick
CLS Communications
(980) 245-7145



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