Einstein Bros.(R) Launches 'Smart Choices' Menu Featuring Lighter Fare for Breakfast, Lunch and Catering

DENVER, Apr 30, 2012 (BUSINESS WIRE) --Einstein Bros. Bagels has unveiled its 'Smart Choices' menu featuring a selection of lighter options for consumers seeking healthier every day choices for breakfast, lunch and catering. Each of the 15 items offered on the new menu contains less than 350 calories, less than 15 grams of fat, and is priced at $5.50 or less.

The 'Smart Choices' menu features breakfast items including the Southwest Turkey-Sausage and the Asparagus, Mushroom & Swiss Bagel Thin Eggwhite Sandwiches, as well as a variety of Bagel Thin Sandwiches and Melts, including the Tuscan Chicken Pesto Bagel Thin Sandwich and the Cheesy Chicken & Asparagus Bagel Thin Melt. The Smart Choices menu also features two new fresh Gourmet Salads, the Chipotle Chicken Salad and the Harvest Chicken Salad.

"The launch of our 'Smart Choices' menu provides a variety of delicious options to accommodate any lifestyle," said Jeff O'Neill, chief executive officer for Einstein Noah Restaurant Group. "Our bagel thin sandwiches have been a popular choice for our loyal guests, so it was a logical next step to develop a menu specifically geared toward consumers looking for ways to enjoy our bagels in a lighter way."

The restaurant has also added several soups, fruit and low-fat smoothie options, including the Ultimate Blueberry Smoothie and the Strawberry Banana Smoothie that are an enhancement to the restaurant's specialty beverage menu.

Added O'Neill: "Our customers have increasingly expressed interest in additional specialty beverages to enjoy, so we are very pleased to add these refreshing new smoothies which are a perfect treat just in time for summer."

The 'Smart Choices' menu is available at Einstein Bros. locations nationwide.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.(R) and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The Company's retail system consists of over 775 restaurants in 39 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

SOURCE: Einstein Noah Restaurant Group, Inc.


Kristina Jorge



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