DALLAS, April 30, 2012 // PRNewswire // -- Palm Beach Tan, the nation's largest chain of indoor tanning salons, continues its steady national expansion with the opening of four locations in the Richmond area within the past six months. The newest location, built on the company's flagship salon design platform, opened last week at 7274 Bell Creek Road, in Mechanicsville. With the opening of the four Richmond area locations, Palm Beach Tan now operates 266 locations in 23 states.
Part of the growth strategy for the chain has been to expand through the acquisition of quality local salons. Two of the new locations were acquired from local operator, Sun Salon, and a third, in the Midlothian area, from Tan Right. The acquired salons are being upgraded to Palm Beach Tan standards with new equipment, upgraded interiors and expanded product selections. In addition, all existing customers were rolled into the company's fully-automated tanning rewards program, Palm Beach Tan Premier.
"The acquisitions of Sun Salon and Tan Right were an ideal opportunity for Palm Beach Tan to quickly expand its footprint in the Virginia area," said Diane Lucas, president and chief operating officer of Palm Beach Tan.
The chain has become the dominant player in the indoor tanning segment in Northern Virginia, the District of Columbia and Maryland. The signature element of the new locations is sunless spray tanning. The Richmond area Palm Beach Tan locations feature more units of Mystic Tan and Versa Spa sunless booths than any salon in the area.
"Our concept represents a dramatic upgrade in what tanners expect from a traditional salon. We've redefined the luxury tanning category. Our salons provide the most professional sunless tanning services offered anywhere, all backed by our exclusive 100% satisfaction guarantee," states Lucas. "With our cutting edge Mystic Tan HD and Versa Spa Professional Skincare technology, members may customize their sunless experience to achieve the exact tanning shade they desire."
The new salons will also feature a full selection of tanning and skincare products from Mystic Tan, Versa Spa Skincare Systems, Australian Gold and California Tan.
To celebrate the grand opening of the chain's flagship salon, all four Richmond area Palm Beach Tan locations will offer free sunbed tanning and $15 spray tanning beginning Thursday, May 3 through Sunday, May 6, 2012.
For more information on Palm Beach Tan, visit www.palmbeachtan.com.
Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating 266 locations, both corporate and franchised owned under the brands Palm Beach Tan, Palm Beach Tan Sunless, and Planet Tan. The company offers convenience and a full range of services: multiple levels of tanning beds, sunless Mystic Tanning and Versa Spa Tanning and Skin care, as well as premium skin care products. For more information about Palm Beach Tan, Inc., please visit http://www.palmbeachtan.com/ or http://www.facebook.com/PBTOfficial.
SOURCE Palm Beach Tan