Assisting Hands Builds Franchises With Their FOFO Motto

May 01, 2012 // // Nampa, ID - Deciding on a franchise can be a daunting task. The stress begins when you are factoring the financial costs to begin the venture and continues when you handle the daily operations to maintain your new cash flow. Many franchisees can feel helpless should their corporate office provide little if any support leaving them to question, “Why did I choose this business?"

Assisting Hands Home Care lives by their FOFO motto: Family of Franchise Owners. It is this motto that many franchise owners swear by. From the moment you decide to become an owner, you are instantly part of everyone’s family.

“The support we provide our owners is not only for business but emotional as well,” said Assisting Hands CEO Lane Kofoed. “Many of them join this business because they have had a family member or friend in need of this service and were disturbed by the care available. They took it upon themselves to ensure other families would not have similar negative experiences. With Assisting Hands Home Care we can help them reach this personal goal.”

The owners get together once a month to discuss operations and bounce ideas off one another ensuring that everyone in this business is successful. Franchise owners continue this support outside the meetings by inviting each other to their respective sites.

"The Assisting Hands team checks in with me regularly, working around my schedule. My questions were met with warm reception and honest answers. I am leaving my current career and am truly excited about this next career as a franchisee of Assisting Hands Home Care," said Libertyville Franchise Owner Jeannine R. Mattson.

Part of the success with the franchise owners is Kofoed’s business ideas, which he implements from his experience as a rancher. In fact, it is this same ranch that franchise owners are invited to, too experience what being a rancher is all about. But most importantly, they are getting to know their new family.

In a time when the economy is questionable and many turn to pursue new opportunities, Assisting Hands Home Care prepares business plans, workshops and team building. They are preparing for their next franchise owner, they are preparing for their next family.

About Assisting Hands Home Care

Assisting Hands Home Care began in 2005 and is based upon Dr. Gail Silverstein's behind-the-scenes knowledge of the health care industry coupled with her personal experience helping her aging father at home. Dr. Silverstein along with co-founder Cline Waddell created Assisting Hands and began franchising in 2006. Assisting Hands offers in-home, non-medical support services that fill the gap between living at home with dignity and the need for institutionalized medical care. Assisting Hands has over 30 franchise operations and regional developments across the United States with plans for International expansion. Single and multi-unit franchises are available. To learn more, call 866-924-2442 or visit


Leticia Juarez-Sisson
Assisting Hands



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