May 01, 2012 // Franchising.com // Toronto, Canada – Big Smoke Burger, the Toronto based gourmet burger chain, has hired Fransmart to ramp up expansion in North America and in select global markets. Fransmart, the franchise development company behind the explosive growth of brands such as Five Guys Burgers & Fries, Qdoba Mexican Grill, and zpizza, has already inked Big Smoke Burger’s first US franchise deal in Manhattan.
New Big Smoke Burger franchisee Anthony Fauci of Innovative Hospitality Concepts (IHC) has signed a deal to open the first New York City Big Smoke Burger location. IHC hopes to open an eventual 50 Big Smoke Burger restaurants in the New York and Chicago area.
Anthony Fauci is an experienced developer in the hospitality arena and owner of multiple businesses. Said Fauci, “As a business owner I was drawn to the Big Smoke financial model; it is cost efficient and does high volumes. The restaurant design and menu offerings are unique, with an eye on simplicity and high quality, gourmet products. It is a system that is sustainable and can handle the high demand of a city like New York.”
Fauci is currently evaluating real estate sites in midtown Manhattan, and plans to open his first restaurant late in 2012.
In addition to the Manhattan unit, Big Smoke is also expanding through a deal with HMS Host, the leader in travel dining and shopping locations, who have chosen to include Big Smoke in their lineup with two travel plaza units due to open in 2012.
Mustafa Yusuf, CEO of Big Smoke Burger, said “Our concept is ready for growth. We’ve taken the time to perfect our model in a highly competitive market like Toronto, and New York City is the perfect market to break into the United States. New Yorkers have many burger choices, and we are confident Big Smoke Burger will rise to the front of the pack with our delicious, handcrafted gourmet menu that is set at an affordable price point.”
Big Smoke Burger is a fast casual, better burger restaurant offering handcrafted burgers, made fresh daily using only the freshest ingredients. Big Smoke offers a gourmet approach to fast casual dining – their beef is always fresh and never frozen, and their unique options include chicken, organic beef, veggie and lamb burgers, traditional routine, hand-cut French fries and homemade, all natural sauces and toppings. Founded in 2007 by Mustafa Yusuf, they currently have 4 locations open throughout Toronto, and are planning aggressive expansion throughout North America and select international markets.