California Tortilla Sales Growth Streak Hits 25 Months

May 01, 2012 // Franchising.com // Washington, D.C. – East Coast fast casual chain CALIFORNIA TORTILLA announced today their 25th consecutive month of sales growth. The record-setting streak measures month-to-month growth in sales across the chain.

Company leadership attributes the growth since early 2010 to several factors, none of them coincidental.

“Over two years of growth in a down economy means that we are truly resonating with our audience, serving fresh food at a great value in an atmosphere people enjoy,” said President Bob Phillips. “We’ve used our Burrito Elito loyalty program and social media marketing to engage and reward our customers in creative ways over the past 27 months.”

California Tortilla has also increased their charitable presence, with recent donations to Manna Food Center, DC Central Kitchen and Philabundance, while announcing a$25,000 pledge for 2012 to No Kid Hungry.

“When customers enjoy fresh food, appreciate the value, experience a good time and know they are supporting fantastic causes, they will come back and hopefully bring friends with them,” said Phillips.

About California Tortilla

Since 1995, California Tortilla has been serving fresh, made-to-order, delicious,award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has over 37 locations across the Mid-Atlantic in Maryland, Virginia, Pennsylvania, Delaware and the District of Columbia. Best known for their fresh food, innovative promotions, customer community engagement via Twitter, Facebook and their famous newsletter: Taco Talk.

For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.

Media Contact:

Mike Schaffer
Director of Social Media
iostudio
1309 F St. NW #300
Washington, DC 20004
202.531.3009
www.iostudio.com
@mikeschaffer

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

e² Young Engineers
e² Young Engineers is an innovative new approach to teach STEM principles using our uniquely designed LEGO and K'nex kits.
Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Roy Rogers Family Restaurants
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept.
Lightbridge Academy
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)