New Fajitas Tempt Taste Buds at Beef 'O' Brady's

Family Restaurant and Sports Pub Franchise Broadens Appeal with 'Fresh' Offerings

May 01, 2012 // Franchising.com // TAMPA, FL - Just in time for the summer, Beef 'O' Brady's will spice up the food forecast on April 30, 2012 with the launch of three new entrees — chicken, steak and combo fajitas.  This ‘fresh’ menu rollout will be implemented system-wide, and prices start at a wallet-friendly $10.99.

The new sizzling hot plates will be available for both lunch and dinner and are served with warm flour tortillas, Beef’s signature salsa, cheddar and Monterey jack cheeses, sour cream and the option to add gourmet guacamole or seasoned rice.  The new menu items will include:

  • Chicken Fajitas: Tender marinated chicken grilled with juicy peppers and onions served on a sizzling hot plate.
  • Steak Fajitas:  Beef’s top-selling seasoned Angus Skirt Steak grilled with juicy peppers and onions served on a hot skillet.
  • Combo (Chicken & Steak) Fajitas:  Seasoned Angus Skirt Steak and marinated chicken grilled with juicy peppers and onions served on a sizzling skillet.

Giving new flare to chicken and steak, Beef 'O' Brady's is meeting consumer demand while reaching a broader audience as it continues to evolve with the constantly changing tastes and trends of consumers. The restaurant and sports pub franchise heard its customers loud and clear and recognized the potential in adding the fajitas to its already diverse menu.

“The new fajita menu rollout is a reflection of our ongoing mission to expand the brand’s appeal and make the Beef 'O' Brady's restaurant experience even more enjoyable than ever before in its 27-year history,” said Chris Elliott, CEO of Beef 'O' Brady's.  “We tested the fajitas in several select trial markets throughout the last quarter, and we were overwhelmed with such positive feedback from our customers.  We took this feedback to heart, and that’s why we’re welcoming the fajitas to our menu fulltime.”

Since 1985, Beef 'O' Brady's has grown to more than 210 locations in 22 states.  The brand expects to open between 15 and 20 new locations by 2013.

About Beef 'O' Brady's

Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 22 states.  An award-winning franchise system, the Beef 'O' Brady's franchise opportunity is consistently recognized by Entrepreneur's Franchise 500 in the category of Full-Service Restaurants.  For more information, visit www.beefobradysfranchise.com. 

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