Caribou Coffee Encourages Fans to "Sip Up Summer" with the Upcoming Launch of New Sparkling Teas and Juices

Caribou Helps Customers Stay Cool This Summer with Refreshing, All-Natural Cold Beverages

MINNEAPOLIS, May 2, 2012 // PRNewswire // -- With summer just around the corner, Caribou Coffee Company, Inc. (NASDAQ: CBOU) today announced the upcoming launch of six new sparkling teas and juices made with premium, all-natural ingredients. This new line-up includes bold and revitalizing flavors that allow Caribou fans to have a superior beverage experience that they expect from the second largest company-operated coffeehouse retailer in the U.S.

At Caribou Coffee, summer is all about getting outside, seizing the day and enjoying everything that the season has to offer, so the coffeehouse created six drinks that will help fans stay refreshed throughout the day and during all of their summer activities. These effervescent beverages are the perfect complement to lunch or any summer snack. Exclusive to Caribou these drinks will be available at all retail coffeehouses starting on Monday, May 14, 2012.

Caribou's new sparkling teas and juices will include:

  • Green Tea Lemonade: Sassy citrus, soothing green tea, balances beautifully
  • Peach Black Tea: Refreshing white peach, subtle sweet touches, finishes clean and simple
  • Lemon Ginger Pomegranate Juice: Seduces with tannic berry, pinches with spice, sasses with citrus
  • Berry Black Tea: Robust and fruitful, full-bodied black tea, black tea brambly berry
  • Mint Lime White Tea: Quenching limeade, exhilarating spearmint, engaging yet subtle
  • Very Berry Juice: Fully ripe and fruity, lovely notes of sweet jam, rich in flavor

"Whether our customers are exploring, escaping or simply relaxing during the summer, our best in class cold beverages have always been a go-to," said Alfredo Martel, senior vice president of marketing and product management. "With the introduction of our new teas and juices we're thrilled to be amplifying our iced drink portfolio aiming to cool down and energize our fans, as well as enhance each and every summer day."

Once the season is in full gear, Caribou will launch a Facebook contest to celebrate the role of Caribou drinks in all of summer's activities. The contest will invite fans to submit pictures of their summer moments with Caribou for a chance to win exciting prizes.

Caribou's Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate Juice are permanent additions to the Caribou beverage portfolio; the limited-time-only Berry Black Tea, Mint Lime White Tea and Very Berry Juice will be available throughout the summer.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers.  Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States.  As of January 1, 2012, the Company had 581 coffeehouses, including 169 franchised locations, in 20 states, the District of Columbia and nine international markets.  The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better.  Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment.  In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels.  Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection.  For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

Contact:

Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com

SOURCE Caribou Coffee Company, Inc.

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