Boardwalk Fresh Burgers and Fries® Improves Operations and Supports Rapid Franchisee Expansion
Boardwalk Fresh Burgers and Fries® Improves Operations and Supports Rapid Franchisee Expansion with MICROS POS and mymicros.net Business Intelligence Solution
Growing QSR chain selects technology partner for all locations due to superior functionality and quality.
COLUMBIA, Md., May 3, 2012 // PRNewswire // -- MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Boardwalk Fresh Burgers and Fries® has selected MICROS as its restaurant technology partner. Boardwalk Fresh Burgers and Fries® is currently in a rapid growth stage, with contracts for 450+ locations worldwide where MICROS will provide the MICROS Restaurant Enterprise Series (RES) point-of-sale system and the mymicros.net cloud-based reporting and business intelligence platform.
Since 1981, the Maryland-based favorite, Boardwalk Fries®, sister company of Boardwalk Fresh Burgers and Fries®, has served the local community with traditional American food offerings, launching its concept with fresh handcut fries and then adding burgers and other offerings to the menu to meet consumer demand. By 1987 Boardwalk Fries® had locations from coast to coast in the United States, primarily in community shopping malls. However, in 2007 Boardwalk Fresh Burgers and Fries® was born in an effort to meet the consumers' demand. By taking its new concept into free standing units and strip centers, it could expand its menu options with a focus on fresh products. The brand is now expanding globally and has partnered with MICROS to support its restaurant technology needs. With its strong worldwide sales, training, service, and support network and state-of-the-art solutions, MICROS is able to address the demands of this expanding restaurant chain.
"At the store level, MICROS RES is extremely user friendly for our employees, and we are realizing improved order accuracy with fewer kitchen errors, resulting in an improved customer experience and better bottom line," stated Fran DiFerdinando, Executive Vice-President of Boardwalk Fresh Burgers and Fries®. "From a corporate standpoint, mymicros.net provides our management team real-time reporting and business intelligence. These capabilities allow the team to make time sensitive and immediately actionable decisions, which affect all facets of our business from a local level to the master franchisee to the corporate office."
"We have found that the quality of the software, hardware, and service provided by MICROS surpasses all of our legacy technology," declared Fran DiFerdinando. "We are confident that MICROS will continue to provide us with superior software solutions and service as we expand our operations."
"We are very excited to have been selected by Boardwalk Fresh Burgers and Fries® for the opportunity to provide the highest level of technology products, support, and service to its corporate and franchised locations," said Ed Chapel, Senior Vice President of MICROS North American Distribution. "With the large amount of interest in this growing quick-service restaurant chain, we look forward to a long and prosperous partnership with Boardwalk Fresh Burgers and Fries®."
About Boardwalk Fresh Burgers and Fries
In the summer of 1980, brothers Dave and Fran DiFerdinando were strolling down the world famous Boardwalk in Ocean City, Maryland. They, like many other vacationers, had vacationed there as children and would come every summer to enjoy the rides and the legendary fresh-cut fries. They had the idea to make those famous fries accessible to everyone around the country, not just those at the beach.
"Why would customers wait in line for just French fries," everyone asked? Because they are fresh-cut every morning, cooked multiple times in a special recipe, made to order, lightly salted, and served piping hot. The two brothers opened the first Boardwalk Fries® in White Marsh Mall, White Marsh, Maryland, in 1981 and by 1987 they had franchises from coast to coast. As time passed, customers began asking for more. They wanted a burger to go with their fresh-cut Boardwalk Fries. It couldn't just be any burger; it had to be consistent with their concept of a fresh product. The only solution was a never frozen, hand formed burger that was prepared every morning and made to order. From this original concept, Boardwalk Fresh Burgers and Fries® was born! For more information, visit www.boardwalkfreshburgersandfries.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to email@example.com. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.
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