Zinga Self Serve Frozen Yogurt Brings Cool Comfort to Williamsburg
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Zinga Self Serve Frozen Yogurt Brings Cool Comfort to Williamsburg

Zinga Frozen Yogurt Grand Opening Celebration Benefiting Heritage Human Society. Now Swirling Frozen Yogurt at Montecillo Of Williamsburg with Fresh Baked Cake Bottoms.

Williamsburg, VA (PRWEB) May 03, 2012 - Zinga, the world’s best frozen yogurt, will hold its Grand Opening Celebration on Saturday, May 5th in Williamsburg Virginia, on the corner of News Rd. and Monticello Ave. Heritage Humane Society will be on location with some four legged friends and proceeds from the Grand Opening will go to the local charity. The Monticello shop next to Martin’s Grocery is the first of several planned for the area.

Zinga offers twelve flavors of delicious frozen yogurt daily. This self-serve concept enables customers to mix and match any combination of these flavors with over 50 toppings including fresh fruits. Customers create the size dessert they want and then pay by the ounce.

With over forty flavors in rotation, from Pacific Coast Tart to Salted Caramel Pretzel, there is something for everyone. A no-sugar-added yogurt and a dairy-free sorbet are typically among the options. Most flavors are gluten free and all frozen yogurt flavors contain live, active cultures.

Mike Sposa and Frank Islin, longtime Virginia area residents, are the Zinga area developers for the Richmond, Williamsburg and Tidewater area. “We are thrilled to bring Zinga to the Virginia Region,” says Sposa who grew up in the Richmond area and attended Old Dominion University. “We immediately saw the growth potential in self-serve frozen yogurt. It’s an exciting concept with both sophisticated and comfort flavors that’s new to this region. We’re confident it’s going to be very well received and are excited to be part of the team.”

John Fitchett, Zinga President, says, “We’re excited to expand Zinga’s high quality frozen yogurt experience to Williamsburg. With their proven track record and longtime community ties, Frank and Mike of Mid-Atlantic Union, LLC, Inc. were clearly the right choice as our partner to introduce Zinga to Williamsburg.”

At Zinga Frozen Yogurt, quality is a top priority and the toppings bar is no exception. Each topping is selected with the highest standards; such as fresh fruit that is hand-cut daily in-store. Every item offers a unique and delicious complement to the Zinga frozen yogurt flavors. In addition to frozen yogurt and toppings, Zinga uniquely offers fresh baked “bottoms” for your indulgence. The bottoms are baked in-store daily and include vanilla and gluten-free chocolate cake, waffle bowls, brownies and other seasonal selections.

Local fans that want up-to-the minute news and daily flavor information can find Zinga Frozen Yogurt at Kenmore Square on Facebook at http://www.facebook.com/Zinga.Monticello.

Zinga Frozen Yogurt is located at 4680 Monticello Ave., 16-B Williamsburg VA, 23188. For additional information, contact Mike Sposa at 703-856-1426 or mike(dot)sposa(at)gmail(dot)com.

About Mid Atlantic Union, Inc.

Frank Islin: Owner/Operator

Frank's entire career has been in food retail and distribution. He has had the opportunity to "start up new companies" and manage at an ownership and senior management level. Frank worked for Total Wine & More, establishing their import and distribution network and for the Martin Brower Company. At Martin Brower, Frank was Vice President of Northeast Operations managing approximately 20% of McDonald's Distribution activities and initiated an internal startup company, MBX Services.

Frank's background in all areas of retail food, distribution, operations will be an important asset for Zinga's/MAU's growth and success.

Mike Sposa: Owner/Operator

Mike Sposa is a seasoned executive from the Consumer and Medical Device Industry. Prior to his involvement with Zinga, Mike was instrumental in the acquisition, development and growth of several startup corporations. Under his leadership as Vice President of Sales for Safeskin Corporation, Sposa was instrumental in positioning the company as "The Best Small Company in America" according to Forbes Magazine 1996. In 2000 the company was sold to Kimberly Clark Corporation where he continued to hold several key executive positions.

Starting 2012, Mike has resigned and has focused exclusively on developing MAU's Zinga Frozen Yogurt franchise opportunities.

About Zinga

Established in early 2011, Zinga! the “World's Best Frozen Yogurt", is growing quickly in the self-serve frozen yogurt industry. Franchise restaurant savvy leadership who seek franchise restaurant savvy operators has fueled the company’s rapid growth. Zinga has area development agreements already signed for more than 221 shops in the US. John Fitchett recently joined Zinga Frozen Yogurt as the Company’s President. John's restaurant industry career includes stints as an Area Director, a franchisee and Vice President of Development for large franchise restaurant chains. For more information about our company and franchise opportunities, visit http://www.zingafroyo.com or contact us at marketing(at)zingafroyo(dot)com.


Linden Mundekis
Zinga Franchise Group

Mike Sposa
Mid-Atlantic Union, LLC




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