Smashburger Kicks off Summer with Original Wedge Club Burger

DENVER--(BUSINESS WIRE)--Smashburger, the rapidly expanding better burger restaurant, today introduced the refreshingly tasty Wedge Club Burger – available in restaurants for a limited time only. This inventive smashed fresh, served delicious 100 percent Certified Angus Beef burger is topped with applewood smoked bacon, blue cheese crumbles, iceberg lettuce wedge, ripe tomatoes, red onions and blue cheese dressing on a butter toasted egg bun. Guests can also opt for the same recipe on its Wedge Club Chicken sandwich. Both new menu items are available today through June 4 at Smashburger restaurants nationwide. In conjunction with this delicious limited time offering, Smashburger invites guests to check out the company’s Facebook page on May 10 to receive a free entrée with the purchase of the new Wedge Club Burger and Chicken Sandwich.

“This limited time flavor combination is the perfect kick off to summer, topping our award-winning burgers and chicken with our fresh, made to order Wedge Salad,” said Tom Ryan, Chief Concept Officer for Smashburger. “Our Wedge Salad has long been one of our most popular menu items, so we are excited to re-invent the recipe to serve it up in a new way for guests to enjoy.”

Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired menu items that Smashburger creates to fit the taste preferences of the local market. The menu also allows guests to build their own recipe, thanks to its ‘Create Your Own” offering that makes for a truly customized experience.

Each Smashburger starts with fresh, never frozen 100 percent Certified Angus Beef that is smashed on a 400-degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, haystack onions, and veggie frites (flash-fried and seasoned carrot sticks and green beans). The restaurant also serves a selection of beverages and hand-spun Häagen-Dazs® shakes.

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100 per cent Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the globe with 156 restaurants in the United States, one location in Calgary and one in Kuwait. Smashburger recently topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award and was also named to the 2011 Inc 500 list. To learn more, visit www.smashburger.com.

Media Contact:

ICR

Kristina Jorge
646-277-1234
kjorge@icrinc.com

 

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