Togo’s Announces Grand Opening Event for New Location in Lathrop, California

Franchisee Brings Big, Made-to-Order Sandwiches to Community’s Beloved Travel Plaza

May 07, 2012 // Franchising.com // LATHROP, CA – Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, made-to-order sandwiches stuffed with the freshest ingredients, announced today a special grand opening event at its newest location at Joe’s Travel Plaza (15600 S. Harland Road) in Lathrop, California. The restaurant and entire travel plaza is owned by local resident Prem Dhoot, whose family bought the beloved site in 1993 and has completely rebuilt and rebranded it.

The grand opening event is Sunday, May 6th from 11 a.m. – 2 p.m. The community is invited to enjoy music and a radio remote with KAT Country 103, prizes and giveaways from Togo’s and ExtraMile, as well as support Lathrop High School’s seniors. Twenty percent of Togo’s net sales on May 6th will be donated to support sober graduation. In celebration, Texaco/Chevron gas will be available for $2.99/gallon from noon – 2 p.m.

“I am not only passionate about Togo’s and introducing our guests to our big, made-to-order sandwiches, but also about preserving and improving a Lathrop landmark,” said Prem Dhoot, Togo’s franchisee. ”Joe’s Travel Plaza has provided quality brands in a clean, fresh environment for over 60 years. We have added a high-quality convenience store with Texaco ExtraMile and a best-in-class sandwich eatery with Togo’s. These additions update Joe’s with a fresh look and value while maintaining a community staple.”

The new 900 ft. Togo’s opened its doors on March 21st with Togo’s new store prototype, which highlights the deli inspired one-on-one style service Togo’s guests receive, and showcases fresh food with reach-in glass refrigerators, see-through counters, and vibrant new décor.

Togo’s Eateries are known for their superior quality ingredients including California avocados mashed daily, abundant quantities of high-quality meats and Artisan breads. The new Lathrop location features a menu highlighting Togo’s top selling freshly sliced hot #9 Pastrami Sandwich along side the popular #24 Turkey and Avocado as well as fresh salads, soups and wraps.

Togo’s at Joe’s Travel Plaza is open seven days a week from 9 a.m. – 9 p.m. For more information, call the restaurant at 209-320-8717 or visit http://www.togos.com.

As part of Togo’s 40-year anniversary in 2011, the company launched a strategic plan for expansion, which includes remodeling options for franchisees to refresh existing units, while continuing to grow the brand in key growth states including California, Arizona, Nevada, Oregon and Washington. Interested entrepreneurs can contact Todd Peterson, vice president of franchise sales, at 818-597-9605 or todd.peterson@togos.com, or visit http://www.togosfranchise.com to learn about single unit and multi-unit development opportunities.

About Togo’s Eateries Inc.

Togo’s was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Keeping in the spirit of the original, Togo’s products are still made with only the highest quality ingredients; including fresh-baked breads, premium meats, cheeses and produce. Togo’s is a franchise-based business, for more information call 1.877.718.6467 or visit http://www.togosfranchise.com. For more information on Togo’s Eateries Inc., in general please visit http://www.togos.com.

 

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