Dutch Bros. Coffee Ranked Highest in Customer Satisfaction by J.D. Power and Associates
Inaugural Report Finds Courteous and Knowledgeable Staff Biggest Driver of Customer Satisfaction
GRANTS PASS, OR--(Marketwire - May 7, 2012) - Dutch Bros. Coffee, a fun-loving and spirited drive-thru coffee company with nearly 180 locations across the West Coast, has announced that J.D. Power and Associates ranked the company highest in customer satisfaction compared to other coffee companies in its 2012 Specialty Coffee Retailer Satisfaction Report(SM).
"From the beginning our mission has been to serve our customers and community with love and respect -- all while keeping it fun," said Travis Boersma, president and co-founder of Dutch Bros. Coffee. "This recognition is a demonstration of that philosophy, and shows how much our amazing employees truly care about the people we serve."
The report was based on responses from more than 1,300 customers regarding their purchase of any product or beverage from any specialty coffee retailer.
The inaugural report found that a specialty coffee retailer's staff is more than twice as important to customers compared with the importance for the other factors that measure satisfaction. Customer service attributes such as courtesy, knowledge of merchandise, speed of checkout and availability contribute to the overall staff factor. Other factors contributing to overall satisfaction are merchandise, cost, sales/promotion and facility. For more information, visit www.jdpower.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About Dutch Bros. Coffee
Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma, Dutch Bros. Coffee is the country's largest privately-held, drive-thru coffee company. There are nearly 180 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona. Each store serves a large variety of specialty coffee drinks made with a premium private bean blend and roasted fresh daily. Last year, Dutch Bros. served more than 28 million cups of coffee. Dutch Bros. Coffee gives back one percent of gross sales to its communities. In 2011, the company donated more than $1 million to nonprofit organizations including local food banks, Muscular Dystrophy Association, American Cancer Society, Boys & Girls Clubs of America and many other organizations. Dutch Bros. Coffee is headquartered in Grants Pass, Ore. For more information about franchising, or to learn more about Dutch Bros., visit www.dutchbros.com, Facebook and Twitter.