Cottman Transmission and Total Auto Care Renews its Agreement with Yodle for Online Marketing
Leading automotive services franchisor cites substantial increase in leads for franchisees due to Yodle platform.
May 10, 2012 // Franchising.com // New York, NY – Yodle, a leader in local online marketing, today announced that Cottman Transmission and Total Auto Care, one of the largest chains of transmission repair centers in North America, has extended its agreement between the two companies. During the first nine months of Cottman’s partnership with Yodle, the automotive services company’s 70+ franchisees tripled the volume of their inbound calls and emails. Cottman achieved these results due to Yodle’s integrated web presence, data-driven SEO approach, and proprietary paid search technology that optimizes desktop and mobile channels dynamically based on the performance data of 30,000 local customers.
“We see Yodle as a long-term strategic partner and look forward to continuing to collaborate with them to drive quality leads to Cottman franchisees,” said Derik Beck, Director of New Media, American Driveline Systems, the parent company of Cottman. “Yodle has delivered very impressive results but, beyond that, their team has also become an extended part of our department and company. Yodle brings a high level of expertise providing full service support to our franchisees and giving clear insight into their online marketing results.”
Through the leveraging of its technology, Yodle has not only driven first page organic search engine placements across all of Cottman’s franchisees, but also decreased Cottman’s average paid search cost per lead by 64%.
“I’m delighted to continue our partnership with Cottman,” said John Berkowitz, Co-founder and Vice President of National Accounts, Yodle. “During our renewed engagement, the focus will continue to be the business growth of Cottman’s franchisees. Our initiatives over the coming months include launching mobile optimized web sites, further optimizing our paid search campaigns, and increasing search engine organic rankings around specific high-value keywords.”
Yodle, a leader in local online marketing, offers a full-service and cost-effective solution to small businesses. The deliverables are tangible and simple: small businesses receive quality calls and emails from local consumers who intend to purchase their services. To generate those leads for each of its 30,000+ customers, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a “first-page guarantee”, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s biggest growing competitive advantage comes from the scale of its customers’ performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies.
For more information, visit www.yodle.com or go to the Yodle company blog. You can also follow Yodle on Twitter at www.twitter.com/yodle and on Facebook at www.facebook.com/yodle.
About Cottman Transmission and Total Auto Care
The first Cottman Transmission Center was established in 1962 on Cottman Avenue in Philadelphia. With locations across the US, Cottman Transmission and Total Auto Care is an auto repair and transmission company, specializing in transmission repair for most any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care continues to take claim of the growing $200 billion aftermarket auto industry and specializes in complete transmission service, brakes, suspension, air conditioning service and much more. The Cottman Corporate Headquarters is based in Horsham, Penn. For more information, please visit http://www.cottman.com.