Yumilicious Leverages Mocapay For Mobile Loyalty Program

Customers Able To Earn Loyalty Rewards Directly Through Mobile Phone

DENVER - (BUSINESS WIRE) - Mocapay, a mobile consumer engagement platform, announced a partnership with Yumilicious, a Texas-based chain of frozen yogurt lounges, to mobile enable its loyalty program at all locations in South Carolina and Texas.

“With a consumer base that frequents their locations often, Yumilicious will be able to learn more about customer behavior and better tailor loyalty offers based on visits data.”

“Our customer is accustomed to personalizing their frozen yogurt during each visit,” said Christian Le, CEO, Yumilicious. “The Mocapay platform provides us an additional layer of customization by enabling our customers to participate in tailored promotions and loyalty offers directly from their mobile phone. We hope that through this consumer data and rollout to all franchises, we can better serve our customer.”

Using Mocapay's mobile platform, Yumilicious will be able to target their customers with exclusive specials, loyalty redemption and perk reminders before, during and after transactions, both in and out of its locations. Customers will be able to participate in the company’s loyalty program, signing up directly using their mobile phone or transition their existing physical loyalty card and begin earning reward points.

“We are excited to be working with Yumilicious to mobile enable its existing loyalty program,” said Doug Dwyre, president, Mocapay. “With a consumer base that frequents their locations often, Yumilicious will be able to learn more about customer behavior and better tailor loyalty offers based on visits data.”

Mocapay’s software-as-a-service architecture allows Yumilicious the ability to integrate its existing MICROS e7 and RES point-of-sale equipment without costly equipment upgrades. Yumilicious has plans to offer mobile gift cards in the future, providing customers an easy way to pay for their purchases or give gifts to friends and family right from their phone.

About Mocapay

Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers at anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture-funded company founded in 2006. For more information, visit www.mocapay.com

About Yumilicious Frozen Yogurt

Yumilicious is an unparalleled self-serve, frozen yogurt retailer headquartered in Uptown Dallas on 3800 McKinney Avenue, Suite 160, Dallas, TX 75204. The Dallas-based franchise offers casual yogurt lounges where yogurt fans create their unique dessert combinations from any of the twelve or more gourmet, low calorie frozen yogurts and over forty fresh toppings featured daily. Yumilicious frozen yogurts proudly carry the “Live and Active Culture” seal certifying the yogurts meet the National Yogurt Association’s criteria for pro-biotic benefits supporting a healthy immune and digestive system for the body. For more information, please visit www.Yumi-licious.com or call 214-521-7889.



Karen Moritzky



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