OKLAHOMA CITY - (BUSINESS WIRE) - Taking its mission to give patrons the ultimate experience in customization out of the store and into the digital world, Orange Leaf Frozen Yogurt launched My Orange Leaf (www.myorangeleaf.com), an online microsite and accompanying update to their existing mobile app specifically designed to give customers a personalized experience with their favorite Orange Leaf store.
To celebrate this launch and to demonstrate the company’s desire to shift even more decision-making power to its fans, Orange Leaf is asking customers to name its new, blue, fruity Mystery Flavor for a chance to win free froyo for a year. Available from April 20 through May 20, customers are asked to try the flavor in-store and submit their idea for its name via the My Orange Leaf app, www.myorangeleaf.com or direct mail. Every Friday, one entrant will receive a $25 Orange Leaf gift certificate. Full contest rules are available at myorangeleaf.com.
“We’ve always been passionate about giving customers the ability to create a frozen yogurt treat exactly the way they want it with our wide variety of flavors and toppings,” said Reese Travis, CEO of Orange Leaf. “The My Orange Leaf app and our Mystery Flavor-naming contest is another opportunity to connect with and empower our community of fans on a local level.”
Orange Leaf fans can currently download the My Orange Leaf app from www.myorangeleaf.com or Apple’s iTunes store and will soon be able to via Android’s Google Play marketplace. First, through either the app or online, customers can use the store locator to find the closest Orange Leaf and get store hours and contact information. Once connected with a local store, customers can completely customize their experience before even entering a store by checking the current flavor line-up, reviewing nutrition and allergen info, and voting on which of Orange Leaf’s 60+ flavors they want to try next. In addition, gift card holders can check their account balance and Ounce Back members can register and check points on their cards. Fans can also stay updated on daily, weekly and ongoing special deals and promotions and share their in-store experience with others via the app by posting photos on Facebook and Twitter.
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with more than 150 locations from coast to coast. Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, along with no-sugar-added and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit www.orangeleafyogurt.com, like Orange Leaf Yogurt on Facebook, or follow us on Twitter @myorangeleaf.